Sistema de identidade visual para marca de sketchbooks
This paper presents the development of a visual identity destined a sketchbook brand. Firstly, was written a theoretical foundation covering subjects such as branding and visual identity methods and systems. Then, the brief was created abroading requirements, expectations, company details and recomm...
| Autor principal: | Stahlschmidt, Catherine |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/13777 |
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| Resumo: |
This paper presents the development of a visual identity destined a sketchbook brand. Firstly, was written a theoretical foundation covering subjects such as branding and visual identity methods and systems. Then, the brief was created abroading requirements, expectations, company details and recommendations, a shortly study of market was also developed. This helped to organize the informations and concepts to enable the project progress. The research results are the company´s name, visual identity and brandbook. |
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