MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES
The present article proposes to analyze marketing planning within the context of innovative organizational structures. The work has been structured as an essay, and is comprised of a review of the theoretical reference, set against a conceptual critical analysis of a few aspects pertinent to the the...
| Autor principal: | Toledo, Luciano Augusto |
|---|---|
| Formato: | Artigo |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná (UTFPR)
2011
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| Acesso em linha: |
http://periodicos.utfpr.edu.br/revistagi/article/view/521 |
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peri-article-5212011-07-07T17:11:48Z MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES Toledo, Luciano Augusto The present article proposes to analyze marketing planning within the context of innovative organizational structures. The work has been structured as an essay, and is comprised of a review of the theoretical reference, set against a conceptual critical analysis of a few aspects pertinent to the theme. Issues around the difference among the several strategic levels, such as the formulation of corporate strategies, competitive and structural. Additionally, marketing planning activities were situated in companies’ structural hierarchizing. Lastly, a reflection is conducted, raising issues adjacent to marketing planning, strategies, and innovative organizational structures.. Universidade Tecnológica Federal do Paraná (UTFPR) 2011-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf http://periodicos.utfpr.edu.br/revistagi/article/view/521 10.3895/S1808-04482011000200009 Revista Gestão Industrial; v. 7, n. 2 (2011) 1808-0448 10.3895/S1808-044820110002 por http://periodicos.utfpr.edu.br/revistagi/article/view/521/673 Direitos autorais 2016 CC-BY http://creativecommons.org/licenses/by/4.0 |
| institution |
Universidade Tecnológica Federal do Paraná |
| collection |
PERI |
| language |
Português |
| format |
Artigo |
| author |
Toledo, Luciano Augusto |
| spellingShingle |
Toledo, Luciano Augusto MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES |
| author_sort |
Toledo, Luciano Augusto |
| title |
MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES |
| title_short |
MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES |
| title_full |
MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES |
| title_fullStr |
MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES |
| title_full_unstemmed |
MARKETING PLANNING AND ORGANIZATIONAL STRUCTURES |
| title_sort |
marketing planning and organizational structures |
| description |
The present article proposes to analyze marketing planning within the context of innovative organizational structures. The work has been structured as an essay, and is comprised of a review of the theoretical reference, set against a conceptual critical analysis of a few aspects pertinent to the theme. Issues around the difference among the several strategic levels, such as the formulation of corporate strategies, competitive and structural. Additionally, marketing planning activities were situated in companies’ structural hierarchizing. Lastly, a reflection is conducted, raising issues adjacent to marketing planning, strategies, and innovative organizational structures.. |
| publisher |
Universidade Tecnológica Federal do Paraná (UTFPR) |
| publishDate |
2011 |
| url |
http://periodicos.utfpr.edu.br/revistagi/article/view/521 |
| _version_ |
1805291216883941376 |
| score |
10,814766 |