Atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor
Several studies in the area of food have been conducted in order to observe the influence of packaging and the information contained in the consumer's purchase intention. The aim of this study was to evaluate the influence of the attributes of packaging in consumer purchase intent of chicken nu...
| Principais autores: | Schuch, Alexia Francielli, Silva, Ana Carla da |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
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Universidade Tecnológica Federal do Paraná
2020
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http://repositorio.utfpr.edu.br/jspui/handle/1/13337 |
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riut-1-133372020-11-16T14:33:08Z Atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor Schuch, Alexia Francielli Silva, Ana Carla da Canan, Cristiane Alimentos - Embalagens Consumidores - Preferência Alimentos - Avaliação sensorial Food - Packaging Consumers' preferences Food - Sensory evaluation Tecnologia em Alimentos Several studies in the area of food have been conducted in order to observe the influence of packaging and the information contained in the consumer's purchase intention. The aim of this study was to evaluate the influence of the attributes of packaging in consumer purchase intent of chicken nuggets by the techniques of focus group and conjoint analysis. First, for the analysis of focus group participated in the evaluation 40 people being held 6 sessions of interviews with about 5-8 people each, with a maximum duration of 90 minutes. Five packs of chicken nuggets trademark without price indication were presented sequentially in each participant. For the choice of packaging, the criterion was to present different characteristics with respect to size, color, composition, information, pictures, letters, etc. After identifying the characteristics relevant to the packaging of chicken nugget through focus group was conducted to quantify the impact of each trait (factor) using the technique of conjoint analysis factors. Eight images of packages were prepared by combining two levels for each factor, using a 24-1 fractional factorial design. The intent to purchase different packages of 100 participants were evaluated in 10 sessions, with approximately 10 people per session using a 7-point scale structured ends anchored in the expressions "permanently buy" and "definitely not buy." Statistical analyzes were performed using procedures and Transreg Cluster of SAS. The consumers were divided into four groups according to their similarity in the process of buying decision. The attribute low price was the factor that most influenced the purchase decision of the consumer, another attribute that had significance in the choice was the image. The color had little influence in the selection process, however, was quite a feature addressed in the focus group sessions. The attributes that exerted more influence on purchase intention was the price and image. Through research was identified through the analysis employed, the factors that most influence the purchase decision of consumers. Diversos estudos na área de alimentos vêm sendo realizados com o intuito de observar a influência da embalagem e das informações nela contidas na intenção de compra do consumidor. O objetivo deste estudo foi avaliar a influência dos atributos da embalagem e fatores que impactam na intenção de compra do consumidor de nuggets de frango por meio das técnicas de grupo de foco (do termo em inglês - Focus group) e análise conjunta (do termo em inglês - Conjoint analysis). Para a análise de grupo de foco participaram 40 pessoas, sendo realizadas 6 sessões de entrevistas com aproximadamente 5 a 8 pessoas e com duração de no máximo 90 minutos. Cinco embalagens de nuggets de frango de marcas comerciais, sem indicação de preço foram apresentadas em forma sequencial a cada participante. Para a escolha das embalagens, o critério foi apresentar características diferenciadas com relação ao tamanho, cor, composição, informações, figuras, letras, etc. Depois de identificadas as características relevantes para a embalagem do nugget de frango por meio do grupo de foco, foi efetuada a quantificação do impacto de cada característica (fator) utilizando a técnica análise conjunta de fatores. Oito imagens de embalagens foram elaboradas pela combinação de dois níveis para cada fator, utilizando um planejamento fatorial fracionado 24-1. A intenção de compra das diferentes embalagens foi avaliada por 100 participantes divididos em 10 sessões, por meio de uma escala estruturada de 7 pontos ancorada nas extremidades com as expressões “definitivamente compraria” e “definitivamente não compraria”. As análises estatísticas foram realizadas utilizando-se os procedimentos Transreg e Cluster do programa SAS. Os consumidores foram separados em quatro grupos de acordo com a sua similaridade no processo de decisão de compra. O atributo imagem foi o que apresentou significância na escolha da embalagem. A cor teve pouca influencia no processo de escolha, no entanto, foi uma característica bastante abordada nas sessões de grupo de foco. O preço baixo foi o fator que mais influenciou a decisão de compra do consumidor. 2020-11-16T14:33:07Z 2020-11-16T14:33:07Z 2013-08-30 bachelorThesis SCHUCH, Alexia Francielli; SILVA, Ana Carla da. Atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor. 2013. 50 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Medianeira, 2013. http://repositorio.utfpr.edu.br/jspui/handle/1/13337 por application/pdf Universidade Tecnológica Federal do Paraná Medianeira |
| institution |
Universidade Tecnológica Federal do Paraná |
| collection |
RIUT |
| language |
Português |
| topic |
Alimentos - Embalagens Consumidores - Preferência Alimentos - Avaliação sensorial Food - Packaging Consumers' preferences Food - Sensory evaluation Tecnologia em Alimentos |
| spellingShingle |
Alimentos - Embalagens Consumidores - Preferência Alimentos - Avaliação sensorial Food - Packaging Consumers' preferences Food - Sensory evaluation Tecnologia em Alimentos Schuch, Alexia Francielli Silva, Ana Carla da Atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor |
| description |
Several studies in the area of food have been conducted in order to observe the influence of packaging and the information contained in the consumer's purchase intention. The aim of this study was to evaluate the influence of the attributes of packaging in consumer purchase intent of chicken nuggets by the techniques of focus group and conjoint analysis. First, for the analysis of focus group participated in the evaluation 40 people being held 6 sessions of interviews with about 5-8 people each, with a maximum duration of 90 minutes. Five packs of chicken nuggets trademark without price indication were presented sequentially in each participant. For the choice of packaging, the criterion was to present different characteristics with respect to size, color, composition, information, pictures, letters, etc. After identifying the characteristics relevant to the packaging of chicken nugget through focus group was conducted to quantify the impact of each trait (factor) using the technique of conjoint analysis factors. Eight images of packages were prepared by combining two levels for each factor, using a 24-1 fractional factorial design. The intent to purchase different packages of 100 participants were evaluated in 10 sessions, with approximately 10 people per session using a 7-point scale structured ends anchored in the expressions "permanently buy" and "definitely not buy." Statistical analyzes were performed using procedures and Transreg Cluster of SAS. The consumers were divided into four groups according to their similarity in the process of buying decision. The attribute low price was the factor that most influenced the purchase decision of the consumer, another attribute that had significance in the choice was the image. The color had little influence in the selection process, however, was quite a feature addressed in the focus group sessions. The attributes that exerted more influence on purchase intention was the price and image. Through research was identified through the analysis employed, the factors that most influence the purchase decision of consumers. |
| format |
Trabalho de Conclusão de Curso (Graduação) |
| author |
Schuch, Alexia Francielli Silva, Ana Carla da |
| author_sort |
Schuch, Alexia Francielli |
| title |
Atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor |
| title_short |
Atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor |
| title_full |
Atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor |
| title_fullStr |
Atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor |
| title_full_unstemmed |
Atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor |
| title_sort |
atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor |
| publisher |
Universidade Tecnológica Federal do Paraná |
| publishDate |
2020 |
| citation |
SCHUCH, Alexia Francielli; SILVA, Ana Carla da. Atributos na embalagem de nuggets de frango e fatores que impactam na intenção de compra do consumidor. 2013. 50 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Medianeira, 2013. |
| url |
http://repositorio.utfpr.edu.br/jspui/handle/1/13337 |
| _version_ |
1805316255650938880 |
| score |
10,814766 |