Sistema de identidade visual para negócio artesanal de brindes e artigos para festas infantis

The present work consists in designing a Visual Identity System, with the goal to introduce the company Mimos de Mel in gifts and items for children's parties market. To develop this project, research was done in order to extract all the goals, needs and aspirations pursued by the client throug...

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Autor principal: Faria, Marcela Grassi Mendes de
Formato: Trabalho de Conclusão de Curso (Graduação)
Idioma: Português
Publicado em: Universidade Tecnológica Federal do Paraná 2020
Assuntos:
Acesso em linha: http://repositorio.utfpr.edu.br/jspui/handle/1/13750
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Resumo: The present work consists in designing a Visual Identity System, with the goal to introduce the company Mimos de Mel in gifts and items for children's parties market. To develop this project, research was done in order to extract all the goals, needs and aspirations pursued by the client through the brand. Analysis of your target audience, your competitors and design trends of the market segment was also taken. The system shall comprise essentially the brand of the business, its applications, its visual identity manual and also your E-Commerce essential tool for brand awareness and primarily for the products sale.