Convergência entre design e artesanato: construindo um guia

The paper presents the creation of a guide for craftsmen who want to start selling your products via e-commerce. From a target research group,that found the main needs of craftsmen, to content of the final product was produced: A magazine in print and digital format. Was developed your visual brand...

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Autor principal: Tulio, Rafaela Cristina
Formato: Trabalho de Conclusão de Curso (Graduação)
Idioma: Português
Publicado em: Universidade Tecnológica Federal do Paraná 2020
Assuntos:
Acesso em linha: http://repositorio.utfpr.edu.br/jspui/handle/1/13771
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Resumo: The paper presents the creation of a guide for craftsmen who want to start selling your products via e-commerce. From a target research group,that found the main needs of craftsmen, to content of the final product was produced: A magazine in print and digital format. Was developed your visual brand and, following the brand standards, the photos were taken considerering the materials and techniques used by craftsmen. After completion of the magazine’s layout, the magazine was distributed to the public for the collection of impressions that judged its functionality.