Proposta de modelo cognitivo para estruturar atividades-chave do planejamento estratégico do produto no Fuzzy Front-End
Strategic product planning (SPP) for new product development (NPD) in the fuzzy front end (FFE) requires high cognitive effort from managers and practitioners, since the large number of Activities as well as the high level of interdependence Among Them And Also the peculiarities of each project make...
| Autor principal: | Rodrigues, Thaisa |
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| Formato: | Dissertação |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2016
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/1489 |
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| Resumo: |
Strategic product planning (SPP) for new product development (NPD) in the fuzzy front end (FFE) requires high cognitive effort from managers and practitioners, since the large number of Activities as well as the high level of interdependence Among Them And Also the peculiarities of each project make the structuring Activities the messy problem. In order to structure key Activities on SPP in the FFE, we propose the cognitive model using the Strategic Options Development and Analysis (SODA) method. The Proposed model was applied in two Brazilian industries from the food sector. This study revealed that the activities in the FFE report to each other in a hierarchical mannered, with a high level of complexity, and some Activities behave the other options the strategies and the other goals. The activities found in the food sector are similar to those found in the mobile sector, but have some differences due to peculiarities of each sector. We recommend the cognitive model to assist managers and practitioners structuring Activities on SPP. |
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