A importância do endomarketing como ferramenta estratégica: um estudo de caso em uma empresa avícola
The purpose of this study is to identify the influence of the actions of Internal marketing on the perception of value of a collaborator about the company in which it operates. The factors of motivation, interaction, recognition, communication, stimulation, training for qualification are evidenced i...
| Autor principal: | Faria, Thayza Silva |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/16149 |
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| Resumo: |
The purpose of this study is to identify the influence of the actions of Internal marketing on the perception of value of a collaborator about the company in which it operates. The factors of motivation, interaction, recognition, communication, stimulation, training for qualification are evidenced in the consequent commitment of employees who will tend to satisfy the needs of the clients. Thus, bibliographic reviews were carried out to understand the concepts and theory of pertinent topics such as communication, strategic management, people management and Internal marketing to compare with the results obtained by a case study done through a questionnaire applied by an equivalent sample to 11 researched to know their information and characteristics. Employee investment by the company is included in the marketing planning, because when the employee feels good in his job, he tends to pass a positive image of the company to the external clients. Thus, the work sought results that allowed a greater understanding on the topic Internal marketing, as well as the application of its actions to employees of a poultry business where it was possible to identify that there are actions of Internal marketing according to the perception of its employees and could It is also possible to make suggestions for improvements regarding internal customer satisfaction. |
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