A narrativa histórica de Alexandre Wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia
This work aims to investigate the historical narratives in which the graphic designer Alexandre Wollner assembled about the development of its own profession in Brazil, focusing the ways in which his discourse points relations among design (with greater emphasis in graphic design) and visual arts, t...
| Autor principal: | Mizanzuk, Ivan Alexander |
|---|---|
| Formato: | Tese |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2016
|
| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/1703 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| id |
riut-1-1703 |
|---|---|
| recordtype |
dspace |
| spelling |
riut-1-17032016-10-19T05:00:42Z A narrativa histórica de Alexandre Wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia The historical narrative of Alexandre Wollner about brazilian design in its relations with art, industry and technology Mizanzuk, Ivan Alexander Queluz, Marilda Lopes Pinheiro http://lattes.cnpq.br/2110123354319236 Corrêa, Ronaldo Oliveira Brandão, Ângela Mendes, Mariuze Dunajski Sandrini, Paulo Henrique da Cruz Wollner, Alexandre - Crítica, interpretação, etc. Artes gráficas - História Industrialização - História - Brasil Designers - Crítica, interpretação, etc. Tecnologia Wollner, Alexandre - Criticism, interpretation, etc Graphic arts - History Industrialization - History - Brazil Designers - Criticism, interpretation, etc Technology CNPQ::LINGUISTICA, LETRAS E ARTES::ARTES::FUNDAMENTOS E CRITICA DAS ARTES This work aims to investigate the historical narratives in which the graphic designer Alexandre Wollner assembled about the development of its own profession in Brazil, focusing the ways in which his discourse points relations among design (with greater emphasis in graphic design) and visual arts, the industrial development and notions about technology. Firstly, the theoretical setup searched for dialogues with design historians, with Mikhail Bakhtin, specially his concepts about “ideology” and “discourse’, and the theory of Field Autonomy by Pierre Bourdieu applied in the artistic practice. Following, the relation between Wollner’s own journey and the Brazilian industrial development is shown, and, at last, three of his historical texts are studied, which are written in different moments (1964; 1983; 1998), being those in which the analyzed author wished to point out the origens, events and names that are more remarkable. Throughout the work, it is pointed the importance of Wollner’s contact with the modernist european ideologies that share an abstract and rationalist matrix found at Hochschule für Gestaltung Ulm (HfG Ulm), the german design school from the city of Ulm, in the 1950s. Such modernist discourse understood the practice of design as a method with scientific character, being then different of some other more recurring artistic professional practices in some productive sectors. Wollner aimed to apply such ideals in his professional practice, being the foundation of the paulista office forminform, in 1958, one of his first expressions of such posture, and in his academic practice, helping the foundation of the Escola Superior de Desenho Industrial (ESDI), in Rio de Janeiro, in 1963. Such modernist ideals went along with moments of the Brazilian industrial development during the government of Juscelino Kubitschek (1956–1961) and the “Economical Miracle” from the military government (1968–1973). Wollner argued about the need for the development of national design as a technological and productive differential that would help the growth of national industry, based on Ulm’s project model concept. It is defended that Wollner’s professional and intelectual path, in his efforts of thinking a history of Brazilian design through the choice of pioneers in the area, was founded on an “ideal model” of design, leaving aside the modernist experiences from the 1950s. Such posture would indicate a search for validation of his own profession that was beginning to become more evident in Brazilian productive means, aiming the creation of a differential space in comparison with pre-established practices, usually link to graphic artists from the time. O presente trabalho busca realizar uma investigação acerca das narrativas históricas que o designer gráfico Alexandre Wollner montou sobre o desenvolvimento da própria profissão no Brasil, enfocando as formas pelas quais seu discurso aponta relações entre o design (com maior ênfase do design gráfico) e as artes visuais, o desenvolvimento industrial e noções sobre tecnologia. Primeiramente, a fundamentação teórica buscou diálogos com historiadores do design, com Mikhail Bakhtin, especialmente seus conceitos sobre “ideologia” e “discurso”, e a teoria de autonomia de Campo de Pierre Bordieu aplicada na prática artística. Em seguida, apresenta-se a trajetória de Wollner, relacionando-a com os momentos de desenvolvimento industrial do Brasil e, por fim, abordam-se três de seus textos de caráter histórico, escritos em momentos distintos (1964; 1983; 1998), nos quais o autor analisado buscou apontar as origens, eventos e nomes marcantes da profissão. No decorrer do trabalho, aponta-se a importância do contato de Wollner com as ideologias modernistas europeias de matriz abstrata e racionalistada Hochschule für Gestaltung Ulm (HfG Ulm), escola alemã de design da cidade de Ulm, na década de 1950. Tal discurso modernista entendia a prática do design como um método de caráter científico, diferenciando-se assim de práticas artísticas mais recorrentes em alguns ambientes produtivos. Wollner buscou aplicar esses ideais em sua prática profissional, sendo a formação do escritório paulista forminform, em 1958, uma das primeiras expressões de tal postura, e na sua prática acadêmica, tendo auxiliado na formação da Escola Superior de Desenho Industrial (ESDI), no Rio de Janeiro, em 1963. Tais ideais modernistas condiziam com os momentos de desenvolvimento industrial brasileirodo governo de Juscelino Kubitschek (1956–1961) e do “Milagre Econômico” do governo militar brasileiro (1968–1973). Wollner argumentava acerca da necessidade do desenvolvimento design nacional como um diferencial produtivo e tecnológico que auxiliaria o crescimento da indústria nacional, baseado na concepção no modelo projetual alemão de Ulm. Defende-se que a trajetória profissional e intelectual de Alexandre Wollner, em seus esforços de pensar uma história do design brasileiro através da escolha de pioneiros da profissão, pautou-se num “modelo ideal” de design, deixando de lado experiências modernistas da década de 1950. Tal postura refletiria uma busca pela validação da própria profissão que surgia de forma mais pontual no meio produtivo brasileiro, buscando a criação de um espaço de diferenciação para com práticas anteriormente estabelecidas, geralmente ligadas àquelas de artistas gráficos. 2016-10-18T13:37:08Z 2016-10-18T13:37:08Z 2015-09-16 doctoralThesis MIZANZUK, Ivan Alexander. A narrativa histórica de Alexandre Wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia. 2015. 278 f. Tese (Doutorado em Tecnologia) - Universidade Tecnológica Federal do Paraná, Curitiba, 2015. http://repositorio.utfpr.edu.br/jspui/handle/1/1703 por openAccess application/pdf Universidade Tecnológica Federal do Paraná Curitiba Brasil Programa de Pós-Graduação em Tecnologia UTFPR |
| institution |
Universidade Tecnológica Federal do Paraná |
| collection |
RIUT |
| language |
Português |
| topic |
Wollner, Alexandre - Crítica, interpretação, etc. Artes gráficas - História Industrialização - História - Brasil Designers - Crítica, interpretação, etc. Tecnologia Wollner, Alexandre - Criticism, interpretation, etc Graphic arts - History Industrialization - History - Brazil Designers - Criticism, interpretation, etc Technology CNPQ::LINGUISTICA, LETRAS E ARTES::ARTES::FUNDAMENTOS E CRITICA DAS ARTES |
| spellingShingle |
Wollner, Alexandre - Crítica, interpretação, etc. Artes gráficas - História Industrialização - História - Brasil Designers - Crítica, interpretação, etc. Tecnologia Wollner, Alexandre - Criticism, interpretation, etc Graphic arts - History Industrialization - History - Brazil Designers - Criticism, interpretation, etc Technology CNPQ::LINGUISTICA, LETRAS E ARTES::ARTES::FUNDAMENTOS E CRITICA DAS ARTES Mizanzuk, Ivan Alexander A narrativa histórica de Alexandre Wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia |
| description |
This work aims to investigate the historical narratives in which the graphic designer Alexandre Wollner assembled about the development of its own profession in Brazil, focusing the ways in which his discourse points relations among design (with greater emphasis in graphic design) and visual arts, the industrial development and notions about technology. Firstly, the theoretical setup searched for dialogues with design historians, with Mikhail Bakhtin, specially his concepts about “ideology” and “discourse’, and the theory of Field Autonomy by Pierre Bourdieu applied in the artistic practice. Following, the relation between Wollner’s own journey and the Brazilian industrial development is shown, and, at last, three of his historical texts are studied, which are written in different moments (1964; 1983; 1998), being those in which the analyzed author wished to point out the origens, events and names that are more remarkable. Throughout the work, it is pointed the importance of Wollner’s contact with the modernist european ideologies that share an abstract and rationalist matrix found at Hochschule für Gestaltung Ulm (HfG Ulm), the german design school from the city of Ulm, in the 1950s. Such modernist discourse understood the practice of design as a method with scientific character, being then different of some other more recurring artistic professional practices in some productive sectors. Wollner aimed to apply such ideals in his professional practice, being the foundation of the paulista office forminform, in 1958, one of his first expressions of such posture, and in his academic practice, helping the foundation of the Escola Superior de Desenho Industrial (ESDI), in Rio de Janeiro, in 1963. Such modernist ideals went along with moments of the Brazilian industrial development during the government of Juscelino Kubitschek (1956–1961) and the “Economical Miracle” from the military government (1968–1973). Wollner argued about the need for the development of national design as a technological and productive differential that would help the growth of national industry, based on Ulm’s project model concept. It is defended that Wollner’s professional and intelectual path, in his efforts of thinking a history of Brazilian design through the choice of pioneers in the area, was founded on an “ideal model” of design, leaving aside the modernist experiences from the 1950s. Such posture would indicate a search for validation of his own profession that was beginning to become more evident in Brazilian productive means, aiming the creation of a differential space in comparison with pre-established practices, usually link to graphic artists from the time. |
| format |
Tese |
| author |
Mizanzuk, Ivan Alexander |
| author_sort |
Mizanzuk, Ivan Alexander |
| title |
A narrativa histórica de Alexandre Wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia |
| title_short |
A narrativa histórica de Alexandre Wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia |
| title_full |
A narrativa histórica de Alexandre Wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia |
| title_fullStr |
A narrativa histórica de Alexandre Wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia |
| title_full_unstemmed |
A narrativa histórica de Alexandre Wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia |
| title_sort |
narrativa histórica de alexandre wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia |
| publisher |
Universidade Tecnológica Federal do Paraná |
| publishDate |
2016 |
| citation |
MIZANZUK, Ivan Alexander. A narrativa histórica de Alexandre Wollner sobre o design brasileiro em sua relação com arte, indústria e tecnologia. 2015. 278 f. Tese (Doutorado em Tecnologia) - Universidade Tecnológica Federal do Paraná, Curitiba, 2015. |
| url |
http://repositorio.utfpr.edu.br/jspui/handle/1/1703 |
| _version_ |
1805320150929375232 |
| score |
10,814766 |