Aplicação do modelo rojo: estudo de caso
This article is the result of applying a model Rojo company whose business is a retail gas in the city of Pato Branco / Pr The purpose is to present a dynamic strategic planning in order to assist the enterprise to prepare for possible scenarios to be lived, presenting strategies and goals that ca...
| Autor principal: | Dallagnol, Diheyziane Ilse |
|---|---|
| Formato: | Trabalho de Conclusão de Curso (Especialização) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
|
| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/22357 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: |
This article is the result of applying a model Rojo company whose business is a retail
gas in the city of Pato Branco / Pr The purpose is to present a dynamic strategic planning in order to assist the enterprise to prepare for possible scenarios to be lived, presenting strategies and goals that
can be applied in each scenario, taking into consideration its vision, mission and values, using tools as SWOT Method and BCG Matrix. This paper consists of introduction to the subject of Strategic Planning, followed by a theoretical foundation for the Model Rojo and its stages, and the
implementation of the Model Rojo and terminated with the completion report. |
|---|