A sustentabilidade como estratégia de valorização imobiliária em Salvador, BA
This work had as thematic examine sustainability as a strategy for real estate valuation in Salvador / BA. The analysis of the monograph is guided in the housing market in terms of recovery strategies of urban space acquired by the agents of this market, which tries to extract greater profits. The m...
| Autor principal: | Almeida, Rodrigo Cortes |
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| Formato: | Trabalho de Conclusão de Curso (Especialização) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/22764 |
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| Resumo: |
This work had as thematic examine sustainability as a strategy for real estate valuation in Salvador / BA. The analysis of the monograph is guided in the housing market in terms of recovery strategies of urban space acquired by the agents of this market, which tries to extract greater profits. The monograph has as its central point to analyze how sustainability is used as a marketing strategy through the advertisements for the sale of their property, that highlight the concept of "living well and well-being" in residential real estate that embrace the concept of sustainability. It is necessary to emphasize the importance of using sustainable housing in the application of the use of the sustainability of real estate projects under study. Anyway aims to examine the idea of sustainability in real estate in this study and how it is presented to prospective resident. |
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