Plano de negócio: estruturação de um empreendimento no setor têxtil na cidade de Fartura/SP
Entrepreneurship is presented in several ways, among them the most common is the construction of a new business. However, only motivation can't be the success of an enterprise, requiring prior planning that is able to mitigate risks. One of the ways to do this is to develop a business plan, whi...
| Autor principal: | Bortotti, Rafael Roberto |
|---|---|
| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2021
|
| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/24065 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: |
Entrepreneurship is presented in several ways, among them the most common is the construction of a new business. However, only motivation can't be the success of an enterprise, requiring prior planning that is able to mitigate risks. One of the ways to do this is to develop a business plan, which gives the entrepreneur and potential investors a broad view of how the business should work, what will be the market, customers and especially the needs and variables that should affect the strategic and financial planning of the future business. From this context the objective of the present work is to elaborate a business plan to assist in the structuring of an enterprise in the textile sector in the city of Fartura / SP, geared to the manufacture of clothing and acts as a service provider for retail chains that pass their productions. The construction of the business plan begins before the document is formalized, through the conception of the idea. To refine these ideas, we used the canvas model, which has a logical line of organization, resulting in a quick and easy analysis and visualization that will serve as the basis for the construction of the entire business plan. With the business plan ready it was possible to verify some points of attention, especially in the strategic and economic contexts that are crucial for the viability of the business. In order to support the strategic viability of the business, analyzes were developed using the SWOT matrix and the analysis of Porter's five forces. Thus, it was possible to set objectives aimed at reducing the risks related to the opening and survival of the business. Regarding economic viability, some premises were established with the objective of validating economic planning. The main assumptions were that the minimum attractiveness rate was lower than the internal rate of return, the net present value was positive after the period established for the analysis and the payback period was less than five years. After the conclusion of all economic planning, the project proved to be viable, as it meets the established assumptions. The internal rate of return was 22.1% compared to the 20% established for the minimum attractiveness rate, the net present value was R$94.470,12 and the payback period was four years and nine months. Once the needs, strategic and economic analyzes are over, the business plan has proved to be extremely fundamental as a way of evaluating the implementation of the business, as it returns all the planning that needs to be done, reflecting what needs to be met and preparing the entrepreneur to face the difficulties he will find after making the decision to enter the market. |
|---|