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A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation

This thesis aimed to identifyhow the affective and cognitive aspects influence the behavior of Causation and/or Effectuation entrepreneurs. Among the emerging approaches, outlined as one of the most prominent theoretical perspectives in the field of entrepreneurship is Effectuation, to study the ent...

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Autor principal:	Barzotto, Luciano da Costa
Formato:	Tese
Idioma:	Português
Publicado em:	Universidade Nove de Julho 2022
Assuntos:	Empreendedorismo Comportamento humano Processo decisório Emoções e cognição Entrepreneurship Human behavior Decision making Emotions and cognition CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO ADMINISTRAÇÃO
Acesso em linha:	http://repositorio.utfpr.edu.br/jspui/handle/1/29596
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spelling	riut-1-295962022-09-15T06:08:36Z A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation The influence of affective and cognitive aspects on causation and effectuation entrepreneurs Barzotto, Luciano da Costa Nassif, Vânia Maria Jorge https://orcid.org/0000-0003-3601-2831 http://lattes.cnpq.br/6936403740310206 Nassif, Vânia Maria Jorge https://orcid.org/0000-0003-3601-2831 http://lattes.cnpq.br/6936403740310206 Martens, Cristina Dai Pra https://orcid.org/0000-0003-0955-9786 http://lattes.cnpq.br/3471910853542167 Ramos, Heidy Rodriguez https://orcid.org/0000-0002-3757-5196 http://lattes.cnpq.br/6214289236131303 Andreassi, Tales https://orcid.org/0000-0002-7636-3014 http://lattes.cnpq.br/8678896439466385 Bernardes, Roberto Carlos https://orcid.org/0000-0002-2065-3223 http://lattes.cnpq.br/8441249529400604 Empreendedorismo Comportamento humano Processo decisório Emoções e cognição Entrepreneurship Human behavior Decision making Emotions and cognition CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO ADMINISTRAÇÃO This thesis aimed to identifyhow the affective and cognitive aspects influence the behavior of Causation and/or Effectuation entrepreneurs. Among the emerging approaches, outlined as one of the most prominent theoretical perspectives in the field of entrepreneurship is Effectuation, to study the entrepreneur and his behaviors. This approach is based on the assumptions of acceptable risk-taking, contingency overcoming and the establishment of mutually advantageous partnerships, as well as being an alternative and non-exclusionary logic to Causation, which has the predictability and formalization of action plansas itsfoundations. The use of cognition has been the predominant way to study the behavioral processes and heuristics of entrepreneurs, in situations where uncertainties prevail for action,fordecision making, stimulating creativity and generating innovation. On the other hand, affective aspects, considered as motors of action, influencing and being influenced by cognitions, have still been little addressed in entrepreneurshipstudies, especially in an integrated manner. By taking as premise the inseparability between cognition and affectivity, we seek to identify how the affective and cognitive aspects influence the behavior of Causation and Effectuation entrepreneurs. Therefore, we chose qualitative research, supported by a semi-structured script, through the Critical Incident Method. This is a method little addressed in the field of Applied Social Sciences, especially in the area of Entrepreneurship. This method contributedto the identification of difficulties, indicated as the most relevant and considered as negative critical incidents, which impact individuals on their entrepreneurial trajectories. Forty-three survey respondents,entrepreneurs of technology-based incubators andnon-incubatedentrepreneurs, with technological activities in their expertise. Regardless of the projects, the respondents are representative of all Brazilian regions. The results made it possible to confirm unequivocally that affection and cognition are interdependent, complementary and inseparable and, therefore, must be analyzed jointly, despite their complexities, since individuals are integralin their actions, whose feelings and action strategies interact in coping with difficulties. One of therecurring feelings in entrepreneurs' reports was fear. The ability to overcome this feeling was through reasoning, problem solving and decision making, that is, through cognitions. Another important finding was that technology entrepreneurs predominantly revealed actions characterized as Effectuation, mainly using experimentation as a strategy to cope with uncertainties, risk and difficulties characterized as Critical Incidents. The research brought important contributions by adding the affective aspects to the studies of entrepreneurship and Effectuation, which until then favor cognitive studies. In the same way, it reveals mechanisms with which entrepreneurs can be better prepared when facing difficulties and, therefore, can recognize that their feelings are as relevant as their decisions are and that this makes them complete beings, integralfor consolidation of their business and to achieve entrepreneurial success. Esta tese se propôs a identificar como os aspectos afetivos e cognitivos influenciam o comportamento dos empreendedores dos tipos Causation e/ou Effectuation. Dentre as abordagens emergentes, delineada como uma das mais proeminentes perspectivas teóricas no campo do empreendedorismo para estudar o empreendedor e seus comportamentos, está o Effectuation. Essa abordagem se apoia nas premissas de apropriação de riscos aceitáveis, de superação de contingências e estabelecimento de parcerias mutuamente vantajosas, além de se apresentar como lógica alternativa e não excludente do Causation, que possui na previsibilidade e na formalização de planos de ação os seus alicerces. O uso da cognição tem sido o meio predominante de se estudar os processos comportamentais e as heurísticas dos empreendedores, nas situações em que prevalecem as incertezas para a ação, a tomada de decisão, o estímulo à criatividade e a geração da inovação. Já os aspectos afetivos, tidos como motores da ação, influenciando e sendo influenciados pelas cognições, são ainda pouco abordados nos estudos de empreendedorismo, especialmente de maneira integrada. Ao adotar como premissa a indissociabilidade entre cognição e afetividade, procuramos identificar como os aspectos afetivos e cognitivos influenciam o comportamento dos empreendedores do tipo Causation e do tipo Effectuation. Para tanto, escolhemos a pesquisa qualitativa, apoiada em um roteiro semiestruturado, por meio do Método dos Incidentes Críticos, também pouco abordado no campo das Ciências Sociais Aplicadas, especialmente na área de Empreendedorismo, e que contribuiu para a identificação das dificuldades, indicadas como as mais relevantes e tidas como incidentes críticos negativos, que impactam os indivíduos em suas trajetórias empreendedoras. Foram quarenta e três os respondentes da pesquisa: empreendedores de incubadoras de base tecnológica e empreendedores não incubados, com atividades tecnológicas em suas expertises. Independente dos projetos de atuação, os respondentes são representativos de todas as regiões brasileiras. Os resultados possibilitaram confirmar, de forma inequívoca, que afeto e cognição são interdependentes, complementares e indissociáveis e, portanto, devem ser analisados conjuntamente, a despeito de suas complexidades, visto que indivíduos são íntegros em suas ações, cujos sentimentos e estratégias interatuam no enfrentamento das dificuldades. Um dos sentimentos recorrentes nos relatos dos empreendedores foi o medo. A superação desse sentimento se deu por meio do raciocínio, da capacidade de solucionar problemas e pelas tomadas de decisão, ou seja, por meio das cognições. Outra constatação importante foi de que os empreendedores da área de tecnologia revelaram, predominantemente, ações caracterizadas como Effectuation, utilizando principalmente a experimentação como estratégia de enfrentamento das incertezas, do risco e das dificuldades caracterizadas como Incidentes Críticos. A pesquisa trouxe valiosas contribuições ao agregar os aspectos afetivos aos estudos do empreendedorismo e do Effectuation, que até então privilegiam os estudos cognitivos. Isso revela mecanismos que podem preparar os empreendedores a enfrentar dificuldades e, por conseguinte, reconhecer que seus sentimentos são tão relevantes quanto as suas decisões, o que os torna seres completos, íntegros, para consolidar seus negócios e lograr o sucesso empreendedor. 2022-09-14T13:35:10Z 2022-09-14T13:35:10Z 2019-12-09 doctoralThesis BARZOTTO, Luciano da Costa. A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation. 2019. Tese (Doutorado em Administração) - Universidade Nove de Julho, São Paulo, 2019. Disponível em: http://repositorio.uninove.br/xmlui/handle/123456789/1461. Acesso em: 14 set. 2022. http://repositorio.utfpr.edu.br/jspui/handle/1/29596 por openAccess application/pdf Universidade Nove de Julho Medianeira Brasil Programas de Pós-Graduação em Administração UNINOVE
institution	Universidade Tecnológica Federal do Paraná
collection	RIUT
language	Português
topic	Empreendedorismo Comportamento humano Processo decisório Emoções e cognição Entrepreneurship Human behavior Decision making Emotions and cognition CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO ADMINISTRAÇÃO
spellingShingle	Empreendedorismo Comportamento humano Processo decisório Emoções e cognição Entrepreneurship Human behavior Decision making Emotions and cognition CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO ADMINISTRAÇÃO Barzotto, Luciano da Costa A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation
description	This thesis aimed to identifyhow the affective and cognitive aspects influence the behavior of Causation and/or Effectuation entrepreneurs. Among the emerging approaches, outlined as one of the most prominent theoretical perspectives in the field of entrepreneurship is Effectuation, to study the entrepreneur and his behaviors. This approach is based on the assumptions of acceptable risk-taking, contingency overcoming and the establishment of mutually advantageous partnerships, as well as being an alternative and non-exclusionary logic to Causation, which has the predictability and formalization of action plansas itsfoundations. The use of cognition has been the predominant way to study the behavioral processes and heuristics of entrepreneurs, in situations where uncertainties prevail for action,fordecision making, stimulating creativity and generating innovation. On the other hand, affective aspects, considered as motors of action, influencing and being influenced by cognitions, have still been little addressed in entrepreneurshipstudies, especially in an integrated manner. By taking as premise the inseparability between cognition and affectivity, we seek to identify how the affective and cognitive aspects influence the behavior of Causation and Effectuation entrepreneurs. Therefore, we chose qualitative research, supported by a semi-structured script, through the Critical Incident Method. This is a method little addressed in the field of Applied Social Sciences, especially in the area of Entrepreneurship. This method contributedto the identification of difficulties, indicated as the most relevant and considered as negative critical incidents, which impact individuals on their entrepreneurial trajectories. Forty-three survey respondents,entrepreneurs of technology-based incubators andnon-incubatedentrepreneurs, with technological activities in their expertise. Regardless of the projects, the respondents are representative of all Brazilian regions. The results made it possible to confirm unequivocally that affection and cognition are interdependent, complementary and inseparable and, therefore, must be analyzed jointly, despite their complexities, since individuals are integralin their actions, whose feelings and action strategies interact in coping with difficulties. One of therecurring feelings in entrepreneurs' reports was fear. The ability to overcome this feeling was through reasoning, problem solving and decision making, that is, through cognitions. Another important finding was that technology entrepreneurs predominantly revealed actions characterized as Effectuation, mainly using experimentation as a strategy to cope with uncertainties, risk and difficulties characterized as Critical Incidents. The research brought important contributions by adding the affective aspects to the studies of entrepreneurship and Effectuation, which until then favor cognitive studies. In the same way, it reveals mechanisms with which entrepreneurs can be better prepared when facing difficulties and, therefore, can recognize that their feelings are as relevant as their decisions are and that this makes them complete beings, integralfor consolidation of their business and to achieve entrepreneurial success.
format	Tese
author	Barzotto, Luciano da Costa
author_sort	Barzotto, Luciano da Costa
title	A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation
title_short	A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation
title_full	A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation
title_fullStr	A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation
title_full_unstemmed	A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation
title_sort	influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation
publisher	Universidade Nove de Julho
publishDate	2022
citation	BARZOTTO, Luciano da Costa. A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation. 2019. Tese (Doutorado em Administração) - Universidade Nove de Julho, São Paulo, 2019. Disponível em: http://repositorio.uninove.br/xmlui/handle/123456789/1461. Acesso em: 14 set. 2022.
url	http://repositorio.utfpr.edu.br/jspui/handle/1/29596
_version_	1805309301635416064
score	10,814766

A influência dos aspectos afetivos e cognitivos em empreendedores causation e effectuation

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