Registro fonte: Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb

Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb

The technology-linked growth observed in the tourism sector in the past years drove the creation of several mechanisms that seek to aid both the traveler and the professional of the field. The hospitality industry is profoundly affected by these innovations, and the major such example is Airbnb, whi...

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Principais autores:	Göedert, Ana Luísa Ribeiro, Liu, Lucas
Formato:	Trabalho de Conclusão de Curso (Graduação)
Idioma:	Português
Publicado em:	Universidade Tecnológica Federal do Paraná 2022
Assuntos:	Locação de imóveis Turismo Software - Avaliação Administração de imóveis Airbnb (Firma) Landlord and tenant Tourism Computer software - Evaluation Real estate management CNPQ::ENGENHARIAS::ENGENHARIA CIVIL
Acesso em linha:	http://repositorio.utfpr.edu.br/jspui/handle/1/29900
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id	riut-1-29900
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spelling	riut-1-299002022-10-11T06:07:02Z Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb Analysis of the necessity and demands for a management software for hosting control at Airbnb Göedert, Ana Luísa Ribeiro Liu, Lucas Corrêa, Janine Nicolosi Medeiros, Arthur Alberti, Mauro Edson Almeida, Jair Ferreira de Locação de imóveis Turismo Software - Avaliação Administração de imóveis Airbnb (Firma) Landlord and tenant Tourism Computer software - Evaluation Real estate management CNPQ::ENGENHARIAS::ENGENHARIA CIVIL The technology-linked growth observed in the tourism sector in the past years drove the creation of several mechanisms that seek to aid both the traveler and the professional of the field. The hospitality industry is profoundly affected by these innovations, and the major such example is Airbnb, which has had a strong presence in the short- and mid-term property leasing market since 2008. Along with the growth of the platform and that of its userbase, a new investment opportunity arose. The owners were introduced to the option to capitalize on their property without losing the possibility of making use of it. To ensure a good review from tourists and, as a consequence, better publicity in the application, professionals who are specialized in large-scale management of properties on Airbnb have appeared. These professional hosts make use of tools that help them control these properties. However, among the available platforms, there are only a few pieces of software that offer such services in the Brazilian market. In order to analyze the need for a management platform that meets the demands of these professionals, five online interviews were conducted with companies that manage properties on Airbnb. Regarding the dissemination of platforms of Airbnb property management, it is possible to conclude that the wide variety of software used by the companies shows that the market seeks such technologies besides there still not being an effective tool capable of centralizing and fully meeting the needs of these professionals. It is also worth noting that most such applications have not been planned specifically for the Airbnb property management workflow, which is among the reasons why professionals in this field resort to using several different tools to fill this gap in the market. As for the understanding of the host’s needs, it has been concluded that these platforms fall short of providing the users with the quality expected from the service in terms of functionality, interface, support, and other reported issues. Despite being faced with low-quality service, hosts end up choosing the same platforms. In regard to the perceived value in the platforms’ functionalities, it has been concluded that, although most interviewees have acknowledged the importance of these tools to their services, they all highlight problems or indicate possible improvements to the platforms. When questioned about the platform choice, it has been observed that it is tightly linked to the host’s country. With basis on the assessment of the market’s demand, the need for a platform for the administration of the managerial control of Airbnb hosting was analyzed, which led to the conclusion that it is highly likely that there is a deficiency in the supply of such software. O crescimento visto nos últimos anos no setor do turismo atrelado à tecnologia impulsionou a criação de diversos mecanismos que buscam auxiliar tanto o viajante quanto os profissionais da área. O ramo da hospedagem é profundamente afetado por estas inovações, tendo como maior exemplo o Airbnb, atuando fortemente no mercado de locação de imóveis de curta e média duração desde 2008. Com o crescimento da plataforma e do número de seus usuários, abriu-se uma janela para um novo tipo de investimento. Os proprietários passam a ter a opção de rentabilizar o seu imóvel sem perder a capacidade de usufruir do seu bem. Para garantir uma boa avaliação do turista e, consequentemente, uma melhor propaganda no aplicativo, surgem profissionais especializados na administração de imóveis em larga escala no Airbnb. Estes hosts profissionais utilizam ferramentas que auxiliam no controle desses imóveis, porém, dentre as plataformas disponíveis há poucos softwares sólidos no mercado brasileiro que oferecem tais serviços. Para analisar a necessidade de uma plataforma de gestão que atenda as demandas dos profissionais citados, foram realizadas cinco entrevistas online com empresas administradoras de imóveis no Airbnb. Em relação a difusão das plataformas de gestão de imóveis no Airbnb, concluise que o amplo número de softwares utilizados pelas empresas demonstra que o mercado busca tais tecnologias apesar de ainda não haver uma ferramenta eficiente capaz de centralizar e atender a todas as necessidades destes profissionais. Vale destacar também que a maioria destes softwares não foram planejados exclusivamente para o fluxo de trabalho da gestão de imóveis no Airbnb, contribuindo, assim, para a necessidade destes profissionais utilizarem diversas ferramentas para suprir essa lacuna no mercado. Quanto ao entendimento das necessidades do anfitrião, conclui-se que as plataformas proporcionam aos usuários experiências abaixo do desejado, seja na funcionalidade, interface, serviço de atendimento entre outros problemas relatados. Mesmo com a baixa entrega, os hosts acabam fazendo o uso das mesmas. No que diz respeito ao valor percebido das funcionalidades das plataformas, concluiu-se que apesar de a maioria dos entrevistados reconhecerem a importância das ferramentas ao seu serviço, todos apontam erros ou possíveis melhorias nas plataformas. Questionando este fato, observou-se que a escolha das plataformas é altamente relacionada com o país sede. Baseado na verificação das demandas do mercado, foi analisada a necessidade de uma plataforma de gestão para o controle gerencial de hospedagens do Airbnb e concluiu-se que a probabilidade de haver uma carência na oferta de tais softwares é alta. 2022-10-10T21:34:21Z 2022-10-10T21:34:21Z 2022-06-02 bachelorThesis GÖEDERT, Ana Luísa Ribeiro; LIU, Lucas. Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb. 2022. Trabalho de Conclusão de Curso (Bacharelado em Engenharia Civil) – Universidade Tecnológica Federal do Paraná, Curitiba, 2022. http://repositorio.utfpr.edu.br/jspui/handle/1/29900 por openAccess http://creativecommons.org/licenses/by-nc-nd/4.0/ application/pdf Universidade Tecnológica Federal do Paraná Curitiba Brasil Engenharia Civil UTFPR
institution	Universidade Tecnológica Federal do Paraná
collection	RIUT
language	Português
topic	Locação de imóveis Turismo Software - Avaliação Administração de imóveis Airbnb (Firma) Landlord and tenant Tourism Computer software - Evaluation Real estate management CNPQ::ENGENHARIAS::ENGENHARIA CIVIL
spellingShingle	Locação de imóveis Turismo Software - Avaliação Administração de imóveis Airbnb (Firma) Landlord and tenant Tourism Computer software - Evaluation Real estate management CNPQ::ENGENHARIAS::ENGENHARIA CIVIL Göedert, Ana Luísa Ribeiro Liu, Lucas Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb
description	The technology-linked growth observed in the tourism sector in the past years drove the creation of several mechanisms that seek to aid both the traveler and the professional of the field. The hospitality industry is profoundly affected by these innovations, and the major such example is Airbnb, which has had a strong presence in the short- and mid-term property leasing market since 2008. Along with the growth of the platform and that of its userbase, a new investment opportunity arose. The owners were introduced to the option to capitalize on their property without losing the possibility of making use of it. To ensure a good review from tourists and, as a consequence, better publicity in the application, professionals who are specialized in large-scale management of properties on Airbnb have appeared. These professional hosts make use of tools that help them control these properties. However, among the available platforms, there are only a few pieces of software that offer such services in the Brazilian market. In order to analyze the need for a management platform that meets the demands of these professionals, five online interviews were conducted with companies that manage properties on Airbnb. Regarding the dissemination of platforms of Airbnb property management, it is possible to conclude that the wide variety of software used by the companies shows that the market seeks such technologies besides there still not being an effective tool capable of centralizing and fully meeting the needs of these professionals. It is also worth noting that most such applications have not been planned specifically for the Airbnb property management workflow, which is among the reasons why professionals in this field resort to using several different tools to fill this gap in the market. As for the understanding of the host’s needs, it has been concluded that these platforms fall short of providing the users with the quality expected from the service in terms of functionality, interface, support, and other reported issues. Despite being faced with low-quality service, hosts end up choosing the same platforms. In regard to the perceived value in the platforms’ functionalities, it has been concluded that, although most interviewees have acknowledged the importance of these tools to their services, they all highlight problems or indicate possible improvements to the platforms. When questioned about the platform choice, it has been observed that it is tightly linked to the host’s country. With basis on the assessment of the market’s demand, the need for a platform for the administration of the managerial control of Airbnb hosting was analyzed, which led to the conclusion that it is highly likely that there is a deficiency in the supply of such software.
format	Trabalho de Conclusão de Curso (Graduação)
author	Göedert, Ana Luísa Ribeiro Liu, Lucas
author_sort	Göedert, Ana Luísa Ribeiro
title	Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb
title_short	Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb
title_full	Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb
title_fullStr	Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb
title_full_unstemmed	Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb
title_sort	análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no airbnb
publisher	Universidade Tecnológica Federal do Paraná
publishDate	2022
citation	GÖEDERT, Ana Luísa Ribeiro; LIU, Lucas. Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb. 2022. Trabalho de Conclusão de Curso (Bacharelado em Engenharia Civil) – Universidade Tecnológica Federal do Paraná, Curitiba, 2022.
url	http://repositorio.utfpr.edu.br/jspui/handle/1/29900
_version_	1805321161894002688
score	10,814766

Análise da necessidade e das demandas de plataformas de gestão para o controle de hospedagens no Airbnb

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