Rota da bera: proposta de canal no Youtube sobre o mundo cervejeiro
This final project, developed into the Experimental Product mode aims at showing the channel “Rota da Bera” - aimed at the public who wants to learn more about the brewing world – at YouTube as well as in others social media. Within the work, concepts about beer, globalization, YouTube and social me...
| Autor principal: | Santana, Yasmin Coelho de |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/7657 |
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| Resumo: |
This final project, developed into the Experimental Product mode aims at showing the channel “Rota da Bera” - aimed at the public who wants to learn more about the brewing world – at YouTube as well as in others social media. Within the work, concepts about beer, globalization, YouTube and social media have been exposed and related, as well as creating scripts and capturing images. These theoretical concepts, added to the aesthetic references, resulted in the recording and editing of the first three videos of the channel. In order to promote the channel, the page on Facebook and Instagram was created, as well as the initialization of a website project. After the production and dissemination of the videos and images created for interaction with the public, the results obtained in all the social media used, among them, the number of interactions, tastings, visualizations and reach of the publications were analyzed. |
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