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The role of the “Rede Ciência, Arte e Cidadania” [Science, Art and Citizenship Network] channel during the COVID-19 pandemic: actions to strengthen the teaching, research and extension field in Brazil

Facing the emergence of the COVID-19 pandemic, in addition to health, several sectors of society were affected, such as cultural, economic and educational. In- person activities became remote. In this work, we will present a case study of the “Rede de Ciência, Arte e Cidadania” (Science, Art and Cit...

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Principais autores: da Rocha, Rita de Cássia Machado, Silva, Rômulo Wesley Nascimento, Araújo-Jorge, Tania Cremonini, Ferreira, Roberto Rodrigues
Formato: Artigo
Idioma: Português
Inglês
Publicado em: Universidade Tecnológica Federal do Paraná (UTFPR) 2021
Acesso em linha: http://periodicos.utfpr.edu.br/rbect/article/view/13796
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spelling peri-article-137962022-09-29T18:41:14Z The role of the “Rede Ciência, Arte e Cidadania” [Science, Art and Citizenship Network] channel during the COVID-19 pandemic: actions to strengthen the teaching, research and extension field in Brazil O papel do canal “Rede Ciência, Arte e Cidadania” durante a pandemia de COVID-19: ações para fortalecimento do campo de ensino, pesquisa e extensão no Brasil da Rocha, Rita de Cássia Machado Silva, Rômulo Wesley Nascimento Araújo-Jorge, Tania Cremonini Ferreira, Roberto Rodrigues Educação Ciência; Arte; Cidadania; YouTube; COVID-19 Science; Art; Citizenship; Network; YouTube; COVID-19 Facing the emergence of the COVID-19 pandemic, in addition to health, several sectors of society were affected, such as cultural, economic and educational. In- person activities became remote. In this work, we will present a case study of the “Rede de Ciência, Arte e Cidadania” (Science, Art and Citizenship Network) channel on the YouTube platform, elucidating the impact of our actions on the network during the period of social isolation needed to face the COVID-19 pandemic. The Channel was created in 2017, but it was during the pandemic that we got greater visibility, gaining more strength and demands. For analytics, we use the YouTube Studio > Analytics metrics tool and monitor the channel’s performance. In addition to data collection, we characterize our work as applied research. We developed live broadcasts of the network during the pandemic, which were divided into 3 moments: Network Chat, Broadcast of the II Meeting of Science Fiction and Science Teaching and Laser-Talks Rio events. For each event, we created a list of specific reproduction to facilitate the propagation and access to the videos. The audience reached was mostly female (66.4%). The age group with the greatest reach of participants who watched the broadcasts live was between 25 and 34 years old. We also observed that users from different states in Brazil participated and watched the broadcasts live. In addition to the public from the state where the channel is hosted (Rio de Janeiro), the presence of the states of Acre, Ceará, Bahia, São Paulo, Minas Gerais and Paraná was notable, a public hitherto not reached during the in- person science and art events of our group. Furthermore, in 2020, we carried out 10 live broadcasts with different approaches to science and art, which resulted in 89.4 thousand impressions, 12.6 thousand views and 943 new subscribers. Together, these results strengthen the role of the “Rede de Ciência, Arte e Cidadania” (Science, Art and Citizenship Network) Channel as an important means of meeting network actors, disseminating science and art content through live broadcasts. All activities catalyzed an important connection and opportunity for our partners to hold their events remotely and for the interested public to have real-time access throughout Brazil during the COVID-19 pandemic. Diante do surgimento da pandemia COVID-19, além da saúde, vários setores da sociedade foram afetados, como o cultural, econômico e educacional. As atividades que eram presenciais passaram a ser remotas. Neste trabalho, apresentaremos um estudo de caso do Canal Rede de Ciência, Arte e Cidadania do YouTube elucidando o impacto das nossas ações em rede durante o período de isolamento social necessário para o enfrentamento da pandemia de COVID-19. O Canal foi criado em 2017, mas foi durante a pandemia que obtivemos maior visibilidade, ganhando mais força e demandas. Para as análises, utilizamos a ferramenta de métricas YouTube Studio > Analytics e realizamos o monitoramento do desempenho do canal. Além da coleta de dados, caracterizamos nosso trabalho como pesquisa aplicada. Desenvolvemos transmissões ao vivo da rede durante a pandemia, que foram divididas em 3 momentos: Bate-Papo em Rede, Transmissão do II Encontro de Ficção Científica e Ensino de Ciências e eventos da Laser-Talks Rio. Para cada evento, nós elaboramos uma lista de reprodução específica para facilitar a propagação e acesso aos vídeos. O público alcançado foi majoritariamente feminino (66,4%). A faixa etária de maior alcance dos participantes que assistiram às transmissões ao vivo foi entre 25 a 34 anos. Observamos também que usuários de diferentes estados do Brasil participaram e assistiram às transmissões ao vivo. Além do público do estado sede do canal (Rio de Janeiro), foi notável a presença dos estados do Acre, Ceará, Bahia, São Paulo, Minas Gerais e Paraná, um público até então não atingido durante os eventos presenciais de ciência e arte do nosso grupo. Além disso, em 2020, realizamos 10 transmissões ao vivo com diferentes abordagens de ciência e arte, que resultaram em 89,4 mil impressões, 12,6 mil visualizações e 943 novos inscritos. Em conjunto, esses resultados fortalecem o papel do canal Rede de Ciência, Arte e Cidadania como um importante meio de encontro de atores da rede, divulgando conteúdos de ciência e arte através das transmissões ao vivo. Todas as atividades catalisaram uma conexão e oportunidade importantes para que nossos parceiros realizassem seus eventos de forma remota e que o público interessado tivesse acesso em tempo real em todo o Brasil durante a pandemia de COVID-19. Universidade Tecnológica Federal do Paraná (UTFPR) RRF recebeu financiamento das agências de fomento: Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq 159947/2018-9 www.cnpq.br) e Fundação de Amparo à Pesquisa do Rio de Janeiro Carlos Chagas Filho (FAPERJ E-26/201.983/2020 www.faperj 2021-12-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf http://periodicos.utfpr.edu.br/rbect/article/view/13796 10.3895/rbect.v14n3.13796 Revista Brasileira de Ensino de Ciência e Tecnologia; v. 14, n. 3 (2021) 1982-873X 10.3895/rbect.v14n3 por eng http://periodicos.utfpr.edu.br/rbect/article/view/13796/pdf http://periodicos.utfpr.edu.br/rbect/article/view/13796/pdf_1 Direitos autorais 2021 CC-BY http://creativecommons.org/licenses/by/4.0
institution Universidade Tecnológica Federal do Paraná
collection PERI
language Português
Inglês
format Artigo
author da Rocha, Rita de Cássia Machado
Silva, Rômulo Wesley Nascimento
Araújo-Jorge, Tania Cremonini
Ferreira, Roberto Rodrigues
spellingShingle da Rocha, Rita de Cássia Machado
Silva, Rômulo Wesley Nascimento
Araújo-Jorge, Tania Cremonini
Ferreira, Roberto Rodrigues
The role of the “Rede Ciência, Arte e Cidadania” [Science, Art and Citizenship Network] channel during the COVID-19 pandemic: actions to strengthen the teaching, research and extension field in Brazil
author_sort da Rocha, Rita de Cássia Machado
title The role of the “Rede Ciência, Arte e Cidadania” [Science, Art and Citizenship Network] channel during the COVID-19 pandemic: actions to strengthen the teaching, research and extension field in Brazil
title_short The role of the “Rede Ciência, Arte e Cidadania” [Science, Art and Citizenship Network] channel during the COVID-19 pandemic: actions to strengthen the teaching, research and extension field in Brazil
title_full The role of the “Rede Ciência, Arte e Cidadania” [Science, Art and Citizenship Network] channel during the COVID-19 pandemic: actions to strengthen the teaching, research and extension field in Brazil
title_fullStr The role of the “Rede Ciência, Arte e Cidadania” [Science, Art and Citizenship Network] channel during the COVID-19 pandemic: actions to strengthen the teaching, research and extension field in Brazil
title_full_unstemmed The role of the “Rede Ciência, Arte e Cidadania” [Science, Art and Citizenship Network] channel during the COVID-19 pandemic: actions to strengthen the teaching, research and extension field in Brazil
title_sort role of the “rede ciência, arte e cidadania” [science, art and citizenship network] channel during the covid-19 pandemic: actions to strengthen the teaching, research and extension field in brazil
description Facing the emergence of the COVID-19 pandemic, in addition to health, several sectors of society were affected, such as cultural, economic and educational. In- person activities became remote. In this work, we will present a case study of the “Rede de Ciência, Arte e Cidadania” (Science, Art and Citizenship Network) channel on the YouTube platform, elucidating the impact of our actions on the network during the period of social isolation needed to face the COVID-19 pandemic. The Channel was created in 2017, but it was during the pandemic that we got greater visibility, gaining more strength and demands. For analytics, we use the YouTube Studio > Analytics metrics tool and monitor the channel’s performance. In addition to data collection, we characterize our work as applied research. We developed live broadcasts of the network during the pandemic, which were divided into 3 moments: Network Chat, Broadcast of the II Meeting of Science Fiction and Science Teaching and Laser-Talks Rio events. For each event, we created a list of specific reproduction to facilitate the propagation and access to the videos. The audience reached was mostly female (66.4%). The age group with the greatest reach of participants who watched the broadcasts live was between 25 and 34 years old. We also observed that users from different states in Brazil participated and watched the broadcasts live. In addition to the public from the state where the channel is hosted (Rio de Janeiro), the presence of the states of Acre, Ceará, Bahia, São Paulo, Minas Gerais and Paraná was notable, a public hitherto not reached during the in- person science and art events of our group. Furthermore, in 2020, we carried out 10 live broadcasts with different approaches to science and art, which resulted in 89.4 thousand impressions, 12.6 thousand views and 943 new subscribers. Together, these results strengthen the role of the “Rede de Ciência, Arte e Cidadania” (Science, Art and Citizenship Network) Channel as an important means of meeting network actors, disseminating science and art content through live broadcasts. All activities catalyzed an important connection and opportunity for our partners to hold their events remotely and for the interested public to have real-time access throughout Brazil during the COVID-19 pandemic.
publisher Universidade Tecnológica Federal do Paraná (UTFPR)
publishDate 2021
url http://periodicos.utfpr.edu.br/rbect/article/view/13796
_version_ 1805449156352802816
score 10,814766

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