Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración
In Latin American countries, there are organizations that can make significant differences in a market with continuous technological advances and where the consumer is increasingly demanding with their needs. This is done through a new form of innovation called co-creation, whose base is the interac...
| Principais autores: | Muñoz, Ana Isabel Giraldo, Palacio, Liliana González, Salazar, Carolina Duque |
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| Formato: | Artigo |
| Idioma: | Espanhol |
| Publicado em: |
Universidade Tecnológica Federal do Paraná (UTFPR)
2015
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| Acesso em linha: |
http://periodicos.utfpr.edu.br/rbpd/article/view/3583 |
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