Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración
In Latin American countries, there are organizations that can make significant differences in a market with continuous technological advances and where the consumer is increasingly demanding with their needs. This is done through a new form of innovation called co-creation, whose base is the interac...
| Principais autores: | Muñoz, Ana Isabel Giraldo, Palacio, Liliana González, Salazar, Carolina Duque |
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| Formato: | Artigo |
| Idioma: | Espanhol |
| Publicado em: |
Universidade Tecnológica Federal do Paraná (UTFPR)
2015
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| Acesso em linha: |
http://periodicos.utfpr.edu.br/rbpd/article/view/3583 |
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peri-article-35832017-04-17T18:53:58Z Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración Muñoz, Ana Isabel Giraldo Palacio, Liliana González Salazar, Carolina Duque In Latin American countries, there are organizations that can make significant differences in a market with continuous technological advances and where the consumer is increasingly demanding with their needs. This is done through a new form of innovation called co-creation, whose base is the interaction with customers. Companies like Eyeka has portals where they facilitate the exchange of ideas in accordance with a set of challenges launched. It is intended that these contributions becomes future products and services. The management of these activities for creating value is complicated. Sometimes users try to ridicule the brand or express their dissatisfaction through these spaces that open businesses. This article presents a set of key to the design of a co-creation portal business, where the exchange of thought between the organization and customers are provided factors established. This is achieved through the systematic review of co-creation business portals and scientific articles dealing. It aims to provide the best practices that allow them to switch to the new paradigms of innovation incurring less risk companies. Universidade Tecnológica Federal do Paraná (UTFPR) 2015-11-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf http://periodicos.utfpr.edu.br/rbpd/article/view/3583 10.3895/rbpd.v3n2.3583 Revista Brasileira de Planejamento e Desenvolvimento; v. 3, n. 2 (2014); 50-68 2317-2363 10.3895/rbpd.v3n2 spa http://periodicos.utfpr.edu.br/rbpd/article/view/3583/3599 Direitos autorais 2016 Revista Brasileira de Planejamento e Desenvolvimento http://creativecommons.org/licenses/by/4.0 |
| institution |
Universidade Tecnológica Federal do Paraná |
| collection |
PERI |
| language |
Espanhol |
| format |
Artigo |
| author |
Muñoz, Ana Isabel Giraldo Palacio, Liliana González Salazar, Carolina Duque |
| spellingShingle |
Muñoz, Ana Isabel Giraldo Palacio, Liliana González Salazar, Carolina Duque Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
| author_sort |
Muñoz, Ana Isabel Giraldo |
| title |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
| title_short |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
| title_full |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
| title_fullStr |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
| title_full_unstemmed |
Portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
| title_sort |
portales empresariales para co-creación en el ámbito latinoamericano: claves para su estructuración |
| description |
In Latin American countries, there are organizations that can make significant differences in a market with continuous technological advances and where the consumer is increasingly demanding with their needs. This is done through a new form of innovation called co-creation, whose base is the interaction with customers. Companies like Eyeka has portals where they facilitate the exchange of ideas in accordance with a set of challenges launched. It is intended that these contributions becomes future products and services. The management of these activities for creating value is complicated. Sometimes users try to ridicule the brand or express their dissatisfaction through these spaces that open businesses. This article presents a set of key to the design of a co-creation portal business, where the exchange of thought between the organization and customers are provided factors established. This is achieved through the systematic review of co-creation business portals and scientific articles dealing. It aims to provide the best practices that allow them to switch to the new paradigms of innovation incurring less risk companies. |
| publisher |
Universidade Tecnológica Federal do Paraná (UTFPR) |
| publishDate |
2015 |
| url |
http://periodicos.utfpr.edu.br/rbpd/article/view/3583 |
| _version_ |
1805293918025154560 |
| score |
10,814766 |