TECHNOLOGY TRANSFER IN BUZZ MARKETING
Some innovative companies adopt Buzz Marketing strategy for brand valorization and market share growth: they plant ideas and concepts in Digital Social Networks (like Facebook, YouTube and Twitter), and, in a viral effect, users massively transform it in a gigantic campaign. At same time, what was o...
| Principais autores: | Sartori, Rodrigo Vinícius, dos Reis, Dálcio Roberto, Kovaleski, João Luiz, Gaia, Silvia |
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| Formato: | Artigo |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná (UTFPR)
2011
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| Acesso em linha: |
http://periodicos.utfpr.edu.br/revistagi/article/view/898 |
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