TECHNOLOGY TRANSFER IN BUZZ MARKETING
Some innovative companies adopt Buzz Marketing strategy for brand valorization and market share growth: they plant ideas and concepts in Digital Social Networks (like Facebook, YouTube and Twitter), and, in a viral effect, users massively transform it in a gigantic campaign. At same time, what was o...
| Principais autores: | Sartori, Rodrigo Vinícius, dos Reis, Dálcio Roberto, Kovaleski, João Luiz, Gaia, Silvia |
|---|---|
| Formato: | Artigo |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná (UTFPR)
2011
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| Acesso em linha: |
http://periodicos.utfpr.edu.br/revistagi/article/view/898 |
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peri-article-8982011-07-14T23:44:12Z TECHNOLOGY TRANSFER IN BUZZ MARKETING Sartori, Rodrigo Vinícius dos Reis, Dálcio Roberto Kovaleski, João Luiz Gaia, Silvia Technology Transfer; Buzz Marketing; Web 2.0 Some innovative companies adopt Buzz Marketing strategy for brand valorization and market share growth: they plant ideas and concepts in Digital Social Networks (like Facebook, YouTube and Twitter), and, in a viral effect, users massively transform it in a gigantic campaign. At same time, what was originally planted is added with new ideas and opinions from Market – users, consumers, potential consumers, specialists, competitors and all kind of stakeholders. So, inside Buzz Marketing process arise real opportunities for Technological Innovation – and be capable to manage it requires a new understand about Technology Transfer: its possibilities under Web 2.0. Universidade Tecnológica Federal do Paraná (UTFPR) 2011-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf http://periodicos.utfpr.edu.br/revistagi/article/view/898 10.3895/S1808-04482011000200004 Revista Gestão Industrial; v. 7, n. 2 (2011) 1808-0448 10.3895/S1808-044820110002 por http://periodicos.utfpr.edu.br/revistagi/article/view/898/664 Direitos autorais 2016 CC-BY http://creativecommons.org/licenses/by/4.0 |
| institution |
Universidade Tecnológica Federal do Paraná |
| collection |
PERI |
| language |
Português |
| format |
Artigo |
| author |
Sartori, Rodrigo Vinícius dos Reis, Dálcio Roberto Kovaleski, João Luiz Gaia, Silvia |
| spellingShingle |
Sartori, Rodrigo Vinícius dos Reis, Dálcio Roberto Kovaleski, João Luiz Gaia, Silvia TECHNOLOGY TRANSFER IN BUZZ MARKETING |
| author_sort |
Sartori, Rodrigo Vinícius |
| title |
TECHNOLOGY TRANSFER IN BUZZ MARKETING |
| title_short |
TECHNOLOGY TRANSFER IN BUZZ MARKETING |
| title_full |
TECHNOLOGY TRANSFER IN BUZZ MARKETING |
| title_fullStr |
TECHNOLOGY TRANSFER IN BUZZ MARKETING |
| title_full_unstemmed |
TECHNOLOGY TRANSFER IN BUZZ MARKETING |
| title_sort |
technology transfer in buzz marketing |
| description |
Some innovative companies adopt Buzz Marketing strategy for brand valorization and market share growth: they plant ideas and concepts in Digital Social Networks (like Facebook, YouTube and Twitter), and, in a viral effect, users massively transform it in a gigantic campaign. At same time, what was originally planted is added with new ideas and opinions from Market – users, consumers, potential consumers, specialists, competitors and all kind of stakeholders. So, inside Buzz Marketing process arise real opportunities for Technological Innovation – and be capable to manage it requires a new understand about Technology Transfer: its possibilities under Web 2.0. |
| publisher |
Universidade Tecnológica Federal do Paraná (UTFPR) |
| publishDate |
2011 |
| url |
http://periodicos.utfpr.edu.br/revistagi/article/view/898 |
| _version_ |
1805291293899751424 |
| score |
10,814766 |