Monitoramento da satisfação de clientes em empreendimentos imobiliários
The tendency to implementation and certification of quality management systems have been studied around the world, many authors cite as one of the biggest influences the improve the customer relationship. Despite the belief in the link between quality, customer satisfaction and economic returns, we...
| Autor principal: | Cavassin, Rebecca Tarasiuk Borba |
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| Formato: | Dissertação |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2015
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/1199 |
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| Resumo: |
The tendency to implementation and certification of quality management systems have been studied around the world, many authors cite as one of the biggest influences the improve the customer relationship. Despite the belief in the link between quality, customer satisfaction and economic returns, we need to learn more about this area. The propose of this study is to evaluate customer satisfaction of new buildings in the city of Curitiba. To get the data, we conducted a preliminary study and a quantitative survey. The first step searched for information to the construction and validation of the questionnaire used in the second part, which was destined to final customer. We obtained 386 questionnaires during March to November 2013. And through descriptive data analysis, we found that sample is true to the universe studied, because there are not significant differences. To perform the analysis of the sample, we considered the approach defined by the authors Hair et al. (2010), where a model of customer satisfaction is completely understood only when we studied: the variable, constructs, and relationships between two or more variables. Therefore, we performed several descriptive analyzes and the chi-square test in order to study the variable components of satisfaction. Next the constructs, which were obtained from through factor analysis. And last, we check the relationship between variables through multiple linear regressions of the data. As a result of this work, we noticed that it is not possible to rely only on the average overall satisfaction, because it may mask other results. In addition, we found that the variables: the default of the building and type of management (with or without TQM), can influence customer satisfaction. For example, participants of buildings built without TQM are more satisfied than those built with TQM, and the group of participants of buildings of low default is the most unhappy of all the defaults. Through factor analysis, we found four factors, communication with the company, product, location, design, as well as a general factor, overall satisfaction. The dissatisfaction is evident in the two most important factors: communication with the company and product. It is believed that, although our study is valid only for Curitiba, the development and structure of this model provide a great reference for the evaluation of customer satisfaction in other settings of the construction industry. |
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