Projeto de material gráfico de apoio à inserção, no mercado curitibano, de venda automatizada de objetos presenteáveis exclusivos

The theme developed in this project was the design of graphic materials to support the launch in Curitiba of a self-service vending machine of small and exclusive gifts as seen in Europe, focusing on design for sustainability. For this purpose, the project was based on a marketing research about the...

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Principais autores: Casagrande, Anielle, Dioconde, Mônica Letícia
Formato: Trabalho de Conclusão de Curso (Graduação)
Idioma: Português
Publicado em: Universidade Tecnológica Federal do Paraná 2020
Assuntos:
Acesso em linha: http://repositorio.utfpr.edu.br/jspui/handle/1/13905
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Resumo: The theme developed in this project was the design of graphic materials to support the launch in Curitiba of a self-service vending machine of small and exclusive gifts as seen in Europe, focusing on design for sustainability. For this purpose, the project was based on a marketing research about the target-public and the necessary adaptations for the launch. With the market research it was possible to identify the necessities and specificities of the consumer, for then develop the graphic material: logo and package.