Cálculo de frete automatizado utilizando APIs de geolocalização
Online retailers are constantly looking for improvements leading to better customer acquisition. Studies show that task completion time influences user preference. Making the purchase process simpler, and therefore more direct and faster, improves customer retention. In this work, a tool that perfor...
| Autor principal: | Silva, Cristiano Luiz Stresser da |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/15663 |
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| Resumo: |
Online retailers are constantly looking for improvements leading to better customer acquisition. Studies show that task completion time influences user preference. Making the purchase process simpler, and therefore more direct and faster, improves customer retention. In this work, a tool that performs an automatic shipping estimation is proposed, improving and simplifying the online purchase process. Furthermore, the tool is deployed to an experimental online retailer, and finally a customer satisfaction survey is conduced. With the obtained results, it is verified that there is a contribution on the checkout process and customer acquisition. |
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