Desenvolvimento do relacionamento entre consumidor final e o comércio eletrônico moveleiro
This article aims to provide tools for relationship management with customers. Obtaining competitive advantage is basic for survival of organizations in an extremely competitive environment. the present article aims to present readers a theoretical framework on the subject, analyze real needs and po...
| Autor principal: | Augusto, Murilo de Medeiros |
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| Formato: | Trabalho de Conclusão de Curso (Especialização) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/18823 |
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| Resumo: |
This article aims to provide tools for relationship management with customers. Obtaining competitive advantage is basic for survival of organizations in an extremely competitive environment. the present article aims to present readers a theoretical framework on the subject, analyze real needs and points to be developed in order to improve customer satisfaction levels of e-commerce in the furniture industry. This analysis will be based on the responses inherent to the forms of satisfaction survey sent to customers. The article presents result in an overview of the customer satisfaction index segment e-commerce furniture. |
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