Gestão de dados de clientes como ferramenta estratégica empresarial
This monograph aims to propose a business management process, based on customer information, as an alternative to growth and competitiveness in the Brazilian market. The research qualifies as exploratory and interpretative, performed through bibliographic research focused on the management of cus...
| Autor principal: | Fischer, Felipe Eduardo |
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| Formato: | Trabalho de Conclusão de Curso (Especialização) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/19522 |
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| Resumo: |
This monograph aims to propose a business management process, based on customer information, as an alternative to growth and competitiveness in the Brazilian market. The research qualifies as exploratory and interpretative, performed through bibliographic research focused on the management of customer data as a strategic business tool. Knowledge of Online Analytical Processing - OLAP, practices of use of BI tools, data mining and relevant theoretical literature will be presented. Through mechanisms of data mining and data analysis it is feasible to identify strategies for customer loyalty. The result of the research will present a proposal of business management process in 5 (five) steps: Feed, arrange, assembly, assess and advance; named 5As. This management process can help the success of business activities in the market. |
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