Criação de marca para a Le Monade
This project consists of creating a visual identity and branding design for a company, conceived by this undergraduate thesis’ author, which is established in the field of women’s underwear manufacturing and will be released in 2022. The company will mainly focus in cisgender women with small and me...
| Autor principal: | Rangel, Sarah Couto |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2022
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/28647 |
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| Resumo: |
This project consists of creating a visual identity and branding design for a company, conceived by this undergraduate thesis’ author, which is established in the field of women’s underwear manufacturing and will be released in 2022. The company will mainly focus in cisgender women with small and medium sized breasts and its differential feature will be creating non padded bras without underwires, with the justification of respecting and valuing women’s bodys’ natural shapes. Peón’s methodology was chosen for this thesis development, the steps covered in it are: discussing (briefing, target audience and analysis of competitors), concept design (name, brand, visual identity e material breakdown) and specifying (brand manual). |
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