Geração Y: identidade e comportamento do homem contemporâneo
This work aims to identify the nostalgia as a consumption trend of fashion for contemporary man of Y generation. For the perform of the study, presents a theory reference about identity themes, Y generation and the different generations, the consume behavior of Y generation and nostalgia as explanat...
| Autor principal: | Luchini, Ana Carolina Batista |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/5791 |
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| Resumo: |
This work aims to identify the nostalgia as a consumption trend of fashion for contemporary man of Y generation. For the perform of the study, presents a theory reference about identity themes, Y generation and the different generations, the consume behavior of Y generation and nostalgia as explanation of the consume for retrô looking products. The content of interviews made with mens was analyzed in order to identify the use and consume of retro clothing by Y generation. After the analysis of the answers, based on the theoric reference, concludes that exists the interest in retro clothing by contemporary man and that Y generation is a nostalgic generation, affirming it as a consume trend. |
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