Criação e desenvolvimento de branding para marca feminina de moda
It presents the conception of a visual identity and the branding strategies for a female fashion brand. Based in a few bibliographies around the subject and in research and project methodologies, were developed the concept, name and alternatives, that, after analysis with the public, have resulted i...
| Autor principal: | Sato, Jéssica Laís |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/7757 |
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| Resumo: |
It presents the conception of a visual identity and the branding strategies for a female fashion brand. Based in a few bibliographies around the subject and in research and project methodologies, were developed the concept, name and alternatives, that, after analysis with the public, have resulted in a satisfactory brand. Aiming the correct use were presented technical specifications and referrals to the brand application, compiled in a visual identity on-line manual. Lastly, was conducted a production costs research, allowing to estimate the initial cost of brand operation. |
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