Convergências e divergências do discurso proposto pela marca Kenzo para o fragrante Flower by Kenzo
This research presents a brief proposal for a study on the perfume Flower by Kenzo. Is sought to explore the background and context in which the artifact is inserted. Is also sought to explore the design tool as a way of language, communication and expression. Concepts related to the senses and syne...
| Autor principal: | Araujo, Thais |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/7772 |
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| Resumo: |
This research presents a brief proposal for a study on the perfume Flower by Kenzo. Is sought to explore the background and context in which the artifact is inserted. Is also sought to explore the design tool as a way of language, communication and expression. Concepts related to the senses and synesthesia as a form of language objects were also explored in order to make the user experience more rich and complete. For this, is resorted to the kinesthetic reading and bottle of perfume Flower by Kenzo. This reading, performed by 40 women, occurred in the experimental format in order to compare the convergent and divergent points between the official discourse of perfume and free interpretations of the participants. Perfume bottles, as well as other design products, allow us to observe and understand the world in which we live. |
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