A representação da criança nos textos publicitários: uma análise do discurso na perspectiva francesa
Every text reproduces certain ideologies, or ways of being and thinking, and the texts produced by the media have a wide social reach, influencing the formation of one’s self. Advertising texts also influence the constitution of society’s representations, as well as its individuals and consequently...
| Autor principal: | Salça, Suelen Cristina |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/8881 |
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| Resumo: |
Every text reproduces certain ideologies, or ways of being and thinking, and the texts produced by the media have a wide social reach, influencing the formation of one’s self. Advertising texts also influence the constitution of society’s representations, as well as its individuals and consequently of children. By understanding the child as a historical construct and its development through social and family interaction, we can perceive that children’s representations in society and in the media affect their human construction. Therefore, this work aims to analyze the representation of children in ten advertising texts in the perspective of the French School of Discourse Analysis. |
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