Proposta de nova marca de cerveja artesanal para a cervejaria Bodebrown
This project searches for a new brand solution for representing Bodebrown Brewery’s products. Discusses marketing strategies like: competition analysis, quantitative and qualitative researches, in addition to a study of the segment in Brazil. Shows some design related concepts and look forward to co...
| Autor principal: | Bronzi, Leonardo Polastro |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/13752 |
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| Resumo: |
This project searches for a new brand solution for representing Bodebrown Brewery’s products. Discusses marketing strategies like: competition analysis, quantitative and qualitative researches, in addition to a study of the segment in Brazil. Shows some design related concepts and look forward to combine the results collected from marketing with these concepts, creating a logo and labels for the new brand. After the results, the project still briefly lectures about some important characters which must be in the use manual of the brand. |
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