Atitude do consumidor de comida japonesa no formato fast food
The present work aims to describe and analyze the consumer’s atitude towards the consumption of Japanese food in a fast food restaurant. Identify the consumer profile and acceptance of the launch of Japanese restaurant in this format. The method used to carry out the present work was divid into two...
| Autor principal: | Silva, Cleverson Douhey da |
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| Formato: | Trabalho de Conclusão de Curso (Especialização) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/19547 |
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| Resumo: |
The present work aims to describe and analyze the consumer’s atitude towards the consumption of Japanese food in a fast food restaurant. Identify the consumer profile and acceptance of the launch of Japanese restaurant in this format. The method used to carry out the present work was divid into two stages. The first stage consisted of an exploratory survey that included a questionnaire of 20 questions and a sample of 8 people. The second stage consisted of a final sample of 186 respondents and was based on a descriptive research. Both surveys were carried out in Curitiba during the month of June 2018. As a result, information was obtained about the consumer profile of this niche market, represented by oriental gastronomy: Fast Food. In addition, there was an increasing use of credit cards as a form of payment instead of cash. In view of the growing concern of the world population in relation to food health with which they currently live, it is necessary to obtain a deeper knowledge about the profile of this consumer. After all, to serve this new market niche, you need to know what it is looking for and wants to find for its own consumption. It will be necessary to know better what are the aspects that influence the consumer in his decision making. |
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