Modelagem da satisfação e identificação de atributos de qualidade em serviços radiológicos
The general objetive this study is to construct a model for assessing the customer satisfaction in different clinics diagnostic imaging.To achieve the objectives was applied a questionnaire with two surveys which helped to identify the relationships between satisfaction determinants and the identifi...
| Autor principal: | Souza, Jovani Taveira de |
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| Formato: | Trabalho de Conclusão de Curso (Especialização) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/23273 |
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| Resumo: |
The general objetive this study is to construct a model for assessing the customer satisfaction in different clinics diagnostic imaging.To achieve the objectives was applied a questionnaire with two surveys which helped to identify the relationships between satisfaction determinants and the identification of quality attributes more important.This study was realized in a clinical diagnostic imaging of Ponta Grossa -Paraná . The results indicate a strong relationship between customer satisfaction, disconfirmation of expectations and perceived quality and observed that the Attendance (29.5%) is considered the most important factor regarding the importance of the attributes, followed by Radiological Service (25.8%), Administrative aspects (23.1%) and finally Environment, furniture and equipment (21.6%) .The main contribution of this job is to propose a model that can help managers of radiological services in improvement customer satisfaction by collaborating with the development and growth of the company. |
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