Perfil do sócio-torcedor do Clube Athletico Paranaense
The union between consumption and emotion, is an extraordinary tool for those who are looking for innovations in the Marketing area, and that increasingly presents itself as an excellent tool for generating resources and business opportunities. The sports market is a very considerable portion of the...
| Autor principal: | Delfino, Vera Lúcia |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2021
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/24216 |
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| Resumo: |
The union between consumption and emotion, is an extraordinary tool for those who are looking for innovations in the Marketing area, and that increasingly presents itself as an excellent tool for generating resources and business opportunities. The sports market is a very considerable portion of the world economy, which involves many people and significant amounts. It is estimated that in Brazil, the sports industry moves around R $ 67 billion a year, generating great enthusiasm in sports entrepreneurs and specialized companies focused on sports consumers (companies and fans). It is important to know this area in order to ensure an orderly development and with results that reflect on and off the field. The main objective of this work was to know the profile of the Athletico Paranaense Club’s supporter with the purpose of providing the Club and the academic community with information to help them develop strategies that meet the expectations of their biggest clients: . The present study was characterized as a research of a quantitative nature of a single transversal conception, since it was a data collection extracted from only one sample, coming from the target population. The data were collected through the application of a questionnaire, formulated specially for this purpose, and was elaborated by the Membership Department of the Athletico Paranaense Club. The results indicated that 86.02% of the members are men and have ages ranging from 25 to 44 years, are mostly residents in Curitiba and surrounding areas, have an average income of 5 to 10 minimum wages and have a complete higher education. She is a fan with more familiar characteristics, preferring to go to the games with the family instead of going with friends. He is a supporter with a distinct behavior, with a share of 23.3% of the members that goes little to the stadium, while still monitoring the team on social networks and on streaming, identifying himself as a supporter of the era digital age. |
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