Perfil do sócio-torcedor do Clube Athletico Paranaense
The union between consumption and emotion, is an extraordinary tool for those who are looking for innovations in the Marketing area, and that increasingly presents itself as an excellent tool for generating resources and business opportunities. The sports market is a very considerable portion of the...
| Autor principal: | Delfino, Vera Lúcia |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2021
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http://repositorio.utfpr.edu.br/jspui/handle/1/24216 |
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riut-1-242162021-02-13T06:10:15Z Perfil do sócio-torcedor do Clube Athletico Paranaense Profile of the Athletico Paranaense Club fan-partner Delfino, Vera Lúcia Stinghen, Fábio Múcio Stinghen, Fábio Múcio Maoski, Ana Paula Cabral Bonin Afonso, Gilmar Francisco Marketing Clube Athletico Paranaense Futebol - Torcedores Consumidores Esportes - Administração Soccer fans Consumers Sports administration CNPQ::CIENCIAS DA SAUDE::EDUCACAO FISICA The union between consumption and emotion, is an extraordinary tool for those who are looking for innovations in the Marketing area, and that increasingly presents itself as an excellent tool for generating resources and business opportunities. The sports market is a very considerable portion of the world economy, which involves many people and significant amounts. It is estimated that in Brazil, the sports industry moves around R $ 67 billion a year, generating great enthusiasm in sports entrepreneurs and specialized companies focused on sports consumers (companies and fans). It is important to know this area in order to ensure an orderly development and with results that reflect on and off the field. The main objective of this work was to know the profile of the Athletico Paranaense Club’s supporter with the purpose of providing the Club and the academic community with information to help them develop strategies that meet the expectations of their biggest clients: . The present study was characterized as a research of a quantitative nature of a single transversal conception, since it was a data collection extracted from only one sample, coming from the target population. The data were collected through the application of a questionnaire, formulated specially for this purpose, and was elaborated by the Membership Department of the Athletico Paranaense Club. The results indicated that 86.02% of the members are men and have ages ranging from 25 to 44 years, are mostly residents in Curitiba and surrounding areas, have an average income of 5 to 10 minimum wages and have a complete higher education. She is a fan with more familiar characteristics, preferring to go to the games with the family instead of going with friends. He is a supporter with a distinct behavior, with a share of 23.3% of the members that goes little to the stadium, while still monitoring the team on social networks and on streaming, identifying himself as a supporter of the era digital age. A união entre consumo e emoção, é uma ferramenta extraordinária para quem busca inovações na área de Marketing, e que cada vez mais se apresenta como uma excelente ferramenta para geração de recursos e oportunidades de negócios. O mercado esportivo é uma porção muito considerável dentro da economia mundial, que envolve muitas pessoas e quantias significativas. Estima-se que no Brasil, a indústria esportiva movimente cerca de R$ 67 Bilhões de reais ao ano, gerando um grande entusiasmo em empreendedores da área esportiva e empresas especializadas voltadas para o público consumidor de esportes (empresas e torcedores). É importante conhecer essa área a fim de garantir um desenvolvimento ordenado e com resultados que reflitam dentro e fora de campo. O objetivo principal deste trabalho foi conhecer o perfil do Sócio-torcedor do Clube Athletico Paranaense com a finalidade de fornecer ao Clube e à comunidade acadêmica informações que o auxiliassem a desenvolver estratégias que viessem de encontro aos anseios de seus maiores clientes: o Sócio-torcedor. O presente estudo caracterizou-se como uma pesquisa de natureza quantitativa de concepção transversal única, pois tratouse de uma coleta de dados extraída de apenas uma amostra, advindas da população-alvo. Os dados foram levantados através da aplicação de um questionário, formulado especialmente para esta finalidade, e foi elaborado pelo Departamento de Sócios, do Clube Athletico Paranaense. Os resultados apontaram que 86,02% dos sócios são homens e têm idades que variam entre 25 e 44 anos, são residentes na sua maioria em Curitiba e arredores, possuem renda média de 5 a 10 salários mínimos e têm ensino superior completo. É uma torcida com características mais familiar, pois prefere ir aos jogos com a família ao invés de ir com os amigos. É um torcedor com um comportamento diferenciado, com uma parcela de 23,3% dos sócios que vai pouco ao estádio, não deixando, porém, de acompanhar o time nas redes sociais e em transmissões através da internet/streaming, identificando-se como torcedor da era digital. 2021-02-12T22:28:50Z 2021-02-12T22:28:50Z 2019-07-04 bachelorThesis DELFINO, Vera Lúcia. Perfil do sócio-torcedor do Clube Athletico Paranaense. 2019. Trabalho de Conclusão de Curso (Bacharelado em Educação Física) - Universidade Tecnológica Federal do Paraná, Curitiba, 2019. http://repositorio.utfpr.edu.br/jspui/handle/1/24216 por openAccess application/pdf Universidade Tecnológica Federal do Paraná Curitiba Brasil Bacharelado em Educação Física UTFPR |
| institution |
Universidade Tecnológica Federal do Paraná |
| collection |
RIUT |
| language |
Português |
| topic |
Marketing Clube Athletico Paranaense Futebol - Torcedores Consumidores Esportes - Administração Soccer fans Consumers Sports administration CNPQ::CIENCIAS DA SAUDE::EDUCACAO FISICA |
| spellingShingle |
Marketing Clube Athletico Paranaense Futebol - Torcedores Consumidores Esportes - Administração Soccer fans Consumers Sports administration CNPQ::CIENCIAS DA SAUDE::EDUCACAO FISICA Delfino, Vera Lúcia Perfil do sócio-torcedor do Clube Athletico Paranaense |
| description |
The union between consumption and emotion, is an extraordinary tool for those who are looking for innovations in the Marketing area, and that increasingly presents itself as an excellent tool for generating resources and business opportunities. The sports market is a very considerable portion of the world economy, which involves many people and significant amounts. It is estimated that in Brazil, the sports industry moves around R $ 67 billion a year, generating great enthusiasm in sports entrepreneurs and specialized companies focused on sports consumers (companies and fans). It is important to know this area in order to ensure an orderly development and with results that reflect on and off the field. The main objective of this work was to know the profile of the Athletico Paranaense Club’s supporter with the purpose of providing the Club and the academic community with information to help them develop strategies that meet the expectations of their biggest clients: . The present study was characterized as a research of a quantitative nature of a single transversal conception, since it was a data collection extracted from only one sample, coming from the target population. The data were collected through the application of a questionnaire, formulated specially for this purpose, and was elaborated by the Membership Department of the Athletico Paranaense Club. The results indicated that 86.02% of the members are men and have ages ranging from 25 to 44 years, are mostly residents in Curitiba and surrounding areas, have an average income of 5 to 10 minimum wages and have a complete higher education. She is a fan with more familiar characteristics, preferring to go to the games with the family instead of going with friends. He is a supporter with a distinct behavior, with a share of 23.3% of the members that goes little to the stadium, while still monitoring the team on social networks and on streaming, identifying himself as a supporter of the era digital age. |
| format |
Trabalho de Conclusão de Curso (Graduação) |
| author |
Delfino, Vera Lúcia |
| author_sort |
Delfino, Vera Lúcia |
| title |
Perfil do sócio-torcedor do Clube Athletico Paranaense |
| title_short |
Perfil do sócio-torcedor do Clube Athletico Paranaense |
| title_full |
Perfil do sócio-torcedor do Clube Athletico Paranaense |
| title_fullStr |
Perfil do sócio-torcedor do Clube Athletico Paranaense |
| title_full_unstemmed |
Perfil do sócio-torcedor do Clube Athletico Paranaense |
| title_sort |
perfil do sócio-torcedor do clube athletico paranaense |
| publisher |
Universidade Tecnológica Federal do Paraná |
| publishDate |
2021 |
| citation |
DELFINO, Vera Lúcia. Perfil do sócio-torcedor do Clube Athletico Paranaense. 2019. Trabalho de Conclusão de Curso (Bacharelado em Educação Física) - Universidade Tecnológica Federal do Paraná, Curitiba, 2019. |
| url |
http://repositorio.utfpr.edu.br/jspui/handle/1/24216 |
| _version_ |
1805315324389621760 |
| score |
10,814766 |