Estratégias de marketing do personal trainer
The physical education professional activities are numerous; however, the Personal Trainer stands in a society increasingly concerned with aesthetics and quality of life issues. The associating between marketing and Personal Trainer we realized the need to check how this professional is used marketi...
| Autor principal: | Ribeiro, William Roberto Juchok |
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| Formato: | Trabalho de Conclusão de Curso (Graduação) |
| Idioma: | Português |
| Publicado em: |
Universidade Tecnológica Federal do Paraná
2020
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.utfpr.edu.br/jspui/handle/1/7854 |
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| Resumo: |
The physical education professional activities are numerous; however, the Personal Trainer stands in a society increasingly concerned with aesthetics and quality of life issues. The associating between marketing and Personal Trainer we realized the need to check how this professional is used marketing strategies to enter and remain in this market. Therefore, the main objective of this study was to investigate the marketing strategies used by professionals. The methodology adopted was the quality using questionnaires applied to a sample of participants from a specialized website only in disseminating Personal Trainers and another group formed for convenience sample in order to in the end, we can make a comparison between samples. Among the issues discussed and compared are: gender, professional activity time as Personal Trainer, number of students and what time next to the oldest student, the main reasons for the demand of students, disclosure mechanisms, strategies for customer loyalty and promoting marketing relationship. Data showed the greatest experience of sample participants for the site in view of the average of 34 years of age and 09 years of work as a Personal Trainer compared with the average of 28 years of age and 04 years of operation of the sample participants for convenience. As to the question of marketing notions, more than half of the group belonging to the said site have good ideas and the group for convenience did not reach half that; However, when asked about references about marketing, few professionals who responded consistently and correctly which allowed the conclusion that these professionals have not yet clear the significance of marketing in their careers or the use of the most appropriate and efficient manner. |
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