Registro fonte: Estratégias de marketing do personal trainer

Estratégias de marketing do personal trainer

The physical education professional activities are numerous; however, the Personal Trainer stands in a society increasingly concerned with aesthetics and quality of life issues. The associating between marketing and Personal Trainer we realized the need to check how this professional is used marketi...

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Autor principal:	Ribeiro, William Roberto Juchok
Formato:	Trabalho de Conclusão de Curso (Graduação)
Idioma:	Português
Publicado em:	Universidade Tecnológica Federal do Paraná 2020
Assuntos:	Educação física Marketing Marketing de relacionamento Marketing de serviços profissionais Physical education and training Relationship marketing Professions - Marketing CNPQ::CIENCIAS DA SAUDE::EDUCACAO FISICA
Acesso em linha:	http://repositorio.utfpr.edu.br/jspui/handle/1/7854
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id	riut-1-7854
recordtype	dspace
spelling	riut-1-78542020-11-11T12:54:57Z Estratégias de marketing do personal trainer Ribeiro, William Roberto Juchok Maoski, Ana Paula Cabral Bonin Maoski, Ana Paula Cabral Bonin Stinghen, Fabio Mucio Donha, Eliza Lins Educação física Marketing Marketing de relacionamento Marketing de serviços profissionais Physical education and training Relationship marketing Professions - Marketing CNPQ::CIENCIAS DA SAUDE::EDUCACAO FISICA The physical education professional activities are numerous; however, the Personal Trainer stands in a society increasingly concerned with aesthetics and quality of life issues. The associating between marketing and Personal Trainer we realized the need to check how this professional is used marketing strategies to enter and remain in this market. Therefore, the main objective of this study was to investigate the marketing strategies used by professionals. The methodology adopted was the quality using questionnaires applied to a sample of participants from a specialized website only in disseminating Personal Trainers and another group formed for convenience sample in order to in the end, we can make a comparison between samples. Among the issues discussed and compared are: gender, professional activity time as Personal Trainer, number of students and what time next to the oldest student, the main reasons for the demand of students, disclosure mechanisms, strategies for customer loyalty and promoting marketing relationship. Data showed the greatest experience of sample participants for the site in view of the average of 34 years of age and 09 years of work as a Personal Trainer compared with the average of 28 years of age and 04 years of operation of the sample participants for convenience. As to the question of marketing notions, more than half of the group belonging to the said site have good ideas and the group for convenience did not reach half that; However, when asked about references about marketing, few professionals who responded consistently and correctly which allowed the conclusion that these professionals have not yet clear the significance of marketing in their careers or the use of the most appropriate and efficient manner. As áreas de atuação do profissional de Educação Física são inúmeras, contudo, o Personal Trainer destaca-se em uma sociedade cada vez mais preocupada com questões estéticas e de qualidade de vida. Ao associar o termo marketing a esse profissional, percebemos a necessidade de verificar de que maneira esse profissional utiliza-se das estratégias de marketing para inserir e manter-se no mercado de trabalho. Logo, o objetivo principal desse trabalho foi verificar as estratégias de marketing utilizadas pelos personais trainers. A metodologia adotada foi a qualitativa utilizando como instrumento questionários aplicados a uma amostra de participantes de um site especializado somente na divulgação de Personais Trainers e outro grupo formou uma amostra por conveniência afim de, ao final, conseguirmos relaizar uma comparação entre as amostras. Dentre as questões analisadas e comparadas estão: gênero, tempo de atuação profissional como Personal Trainer, número de alunos e qual o tempo junto ao aluno mais antigo, principais motivos da procura dos alunos, mecanismos de divulgação, estratégias para fidelização e a promoção do marketing de relacionamento. Os dados revelaram a maior experiência dos participantes da amostra referente ao site tendo em vista a média de 34 anos de idade e 09 anos de atuação como Personal Trainer quando comparada com a média de 28 anos de idade e 04 anos de atuação dos participantes da amostra por conveniência. Quanto ao quesito noções de marketing, mais da metade do grupo pertencente ao site disse possuir boas noções e o grupo por conveniência não atingiu essa metade; contudo, quando indagados sobre referências acerca do marketing, poucos foram os profissionais que responderam de maneira coerente e correta o que permitiu a conclusão que esses profissionais ainda não possuem claro o significado do marketing em suas carreiras nem o utilizam da maneira mais apropriada e eficiente. 2020-11-11T12:54:57Z 2020-11-11T12:54:57Z 2015-06-26 bachelorThesis RIBEIRO, William Roberto Juchok. Estratégias de marketing do personal trainer. 2015. 93 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2015. http://repositorio.utfpr.edu.br/jspui/handle/1/7854 por openAccess application/pdf Universidade Tecnológica Federal do Paraná Curitiba Brasil Departamento Acadêmico de Educação Física Educação Física UTFPR
institution	Universidade Tecnológica Federal do Paraná
collection	RIUT
language	Português
topic	Educação física Marketing Marketing de relacionamento Marketing de serviços profissionais Physical education and training Relationship marketing Professions - Marketing CNPQ::CIENCIAS DA SAUDE::EDUCACAO FISICA
spellingShingle	Educação física Marketing Marketing de relacionamento Marketing de serviços profissionais Physical education and training Relationship marketing Professions - Marketing CNPQ::CIENCIAS DA SAUDE::EDUCACAO FISICA Ribeiro, William Roberto Juchok Estratégias de marketing do personal trainer
description	The physical education professional activities are numerous; however, the Personal Trainer stands in a society increasingly concerned with aesthetics and quality of life issues. The associating between marketing and Personal Trainer we realized the need to check how this professional is used marketing strategies to enter and remain in this market. Therefore, the main objective of this study was to investigate the marketing strategies used by professionals. The methodology adopted was the quality using questionnaires applied to a sample of participants from a specialized website only in disseminating Personal Trainers and another group formed for convenience sample in order to in the end, we can make a comparison between samples. Among the issues discussed and compared are: gender, professional activity time as Personal Trainer, number of students and what time next to the oldest student, the main reasons for the demand of students, disclosure mechanisms, strategies for customer loyalty and promoting marketing relationship. Data showed the greatest experience of sample participants for the site in view of the average of 34 years of age and 09 years of work as a Personal Trainer compared with the average of 28 years of age and 04 years of operation of the sample participants for convenience. As to the question of marketing notions, more than half of the group belonging to the said site have good ideas and the group for convenience did not reach half that; However, when asked about references about marketing, few professionals who responded consistently and correctly which allowed the conclusion that these professionals have not yet clear the significance of marketing in their careers or the use of the most appropriate and efficient manner.
format	Trabalho de Conclusão de Curso (Graduação)
author	Ribeiro, William Roberto Juchok
author_sort	Ribeiro, William Roberto Juchok
title	Estratégias de marketing do personal trainer
title_short	Estratégias de marketing do personal trainer
title_full	Estratégias de marketing do personal trainer
title_fullStr	Estratégias de marketing do personal trainer
title_full_unstemmed	Estratégias de marketing do personal trainer
title_sort	estratégias de marketing do personal trainer
publisher	Universidade Tecnológica Federal do Paraná
publishDate	2020
citation	RIBEIRO, William Roberto Juchok. Estratégias de marketing do personal trainer. 2015. 93 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2015.
url	http://repositorio.utfpr.edu.br/jspui/handle/1/7854
_version_	1805314305332084736
score	10,814766

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